About iPublish Media

iPublish Media helps media companies extend their reach, grow revenue and lower costs by providing a self-serve advertising platform for print, digital and social media advertising.

Three Must-Haves for a Successful Self-Serve Platform

Three things you need for a successful self-serve program There is a huge buzz around self-serve advertising platforms. For example, on its last earnings call in April 2018, Facebook touted the accessibility of its ad platform. Many of its 6 million advertisers are SMBs (small to medium sized businesses)*. Local media companies are working to find profitable ways to [...]

Low digital margins are the problem. Is self-serve the answer?

What keeps you up at night?  For digital executives at local media companies, it is often the profitability of their departments. The problem is not a new one. Digital services divisions were supposed to be able to reach into lost markets of small and medium size businesses, expanding market share and share of customer. Serving Small Business Years later, these [...]

By |2018-06-28T13:58:47+00:00June 12th, 2018|AdPortal|

iPublish Media Appoints Software Veteran to Top Job

Recognized leader in newspaper, broadcast and SaaS AdTech for SMBs brings innovation and experience to iPublish Media Solutions Westborough, MA, May 1, 2018 - iPublish Media, the leader in self-serve advertising for newspapers and other local media, announced that Malcolm McGrory joined the company as Senior Vice President of Sales. McGrory has a deep background in the software industry. A [...]

By |2018-05-11T13:32:10+00:00May 11th, 2018|Company, Press Release|

74% of SMB´s purchase both traditional and digital media

SMB's use both Traditional and Digital Media The latest Borrell Associates Small Business Report shows that 74% of SMB’s use both traditional and digital media. 74% of SMB's used digital and traditional advertising together. In fact, 22% of SMB´s use only traditional media and 3% use only digital alone. So the largest market is businesses already buying across multiple [...]

By |2018-05-08T15:40:56+00:00April 17th, 2018|AdPortal, balanced media mix, Digital, Facebook Ads, Print, Programmatic|

iPublish Media Announces New VP of Sales

Veteran Newspaper, Broadcast and SMB AdTech Leader Kim Johnson Joins iPublish Media as Vice President of Sales Westborough, MA, March 12, 2018 - iPublish Media — the newspaper industry leader in self-serve advertising for print and digital advertising—announced that Kim Johnson joined the company today as Vice President of Sales. As the SVP Digital Ad Sales at tronc, Johnson led [...]

By |2018-05-08T15:42:49+00:00March 9th, 2018|Press Release|

iPublish Media Launches AdPortal Tributes

Creates Ready to Print Special Sections Drives New Revenue While Enabling a Community Service Westborough, MA, February 26, 2018 - iPublish Media has officially released a new solution, AdPortal Tributes. Based on the AdPortal Platform, it is available to both existing AdPortal Obits customers and non-customers to create special print sections for obituaries. The initial test with Gatehouse Media—who [...]

By |2018-05-08T15:44:37+00:00February 25th, 2018|Obituary, Press Release, Tributes|

Self-serve advertising platform answers mixed media need

What Do We Mean by Mixed Media Solution? The goal for self-service advertising is to provide customers with an easy to use and comprehensive media solution. Whether it is the individual trying to sell their vehicle, the real estate agent selling a property, or the funeral home providing obituary services for a family, today's media and newspaper [...]

By |2017-11-10T15:11:01+00:00November 10th, 2017|AdPortal|

iPublish Media Celebrates 11 Years in Business

iPublish Media 11 Yr Milestone iPublish Media Solutions LLC celebrated its 11th year in business on October 16th.  iPublish Media is proud of the relationships they’ve built with leading newspapers and media companies to develop an industry leading self-service platform.  iPublish Media software not only provides automated professional print solutions but also unsurpassed power and performance capabilities for digital [...]

By |2017-10-20T12:24:45+00:00October 20th, 2017|AdPortal, Digital, Facebook Ads, Press Release, Print, Programmatic|

What is the Best Balanced Media Mix for SMBs?

As we all know the transformation to digital is underway. How fast, rapid or tsunamic it will become is still open to discussion and lots of speculation. There is clear evidence that advertisers, especially small- and mid-sized businesses (SMBs) are shifting their ad and promotion buying habits to a more digital mix. This mix includes Facebook, digital display, search, websites, [...]

By |2017-09-22T14:41:32+00:00September 22nd, 2017|AdPortal, balanced media mix, Digital, Facebook Ads, Print, Programmatic|

Achieving an Advertising Trifecta For Real Estate

  For the past several months we've been working with several customers to energize their strategy for real estate and achieve an advertising trifecta: Increase Revenue Streamline Operations Drive New Account Acquisition In our recent webinar, we shared how companies like Digital First Media and Christie's Real Estate provide premium print, digital and social media advertising channels to [...]

By |2017-06-14T15:57:30+00:00June 14th, 2017|AdPortal, Facebook Ads, Programmatic, Webinar|