LMA Take-Away: We are local ad agencies, and we need a disciplined commitment to follow the data

Do you believe in data? Last week the iPublish Media team joined media and advertising leaders at the Local Media Association Digital Revenue Summit to discuss practical strategies to grow local digital advertising revenue and reduce operating costs for traditional newspaper and broadcast companies. "The market leaders from our benchmarking data look more like ad agencies than media companies," said [...]

By | 2018-05-10T11:28:03+00:00 May 8th, 2018|AdPortal, balanced media mix, Conferences, Digital, Print, Programmatic|

74% of SMB´s purchase both traditional and digital media

SMB's use both Traditional and Digital Media The latest Borrell Associates Small Business Report shows that 74% of SMB’s use both traditional and digital media. 74% of SMB's used digital and traditional advertising together. In fact, 22% of SMB´s use only traditional media and 3% use only digital alone. So the largest market is businesses already buying across multiple [...]

By | 2018-05-08T15:40:56+00:00 April 17th, 2018|AdPortal, balanced media mix, Digital, Facebook Ads, Print, Programmatic|

What is the Best Balanced Media Mix for SMBs?

As we all know the transformation to digital is underway. How fast, rapid or tsunamic it will become is still open to discussion and lots of speculation. There is clear evidence that advertisers, especially small- and mid-sized businesses (SMBs) are shifting their ad and promotion buying habits to a more digital mix. This mix includes Facebook, digital display, search, websites, [...]

By | 2017-09-22T14:41:32+00:00 September 22nd, 2017|AdPortal, balanced media mix, Digital, Facebook Ads, Print, Programmatic|