LMA Take-Away: We are local ad agencies, and we need a disciplined commitment to follow the data

Do you believe in data? Last week the iPublish Media team joined media and advertising leaders at the Local Media Association Digital Revenue Summit to discuss practical strategies to grow local digital advertising revenue and reduce operating costs for traditional newspaper and broadcast companies. "The market leaders from our benchmarking data look more like ad agencies than media companies," said [...]

By | 2018-05-10T11:28:03+00:00 May 8th, 2018|AdPortal, balanced media mix, Conferences, Digital, Print, Programmatic|