What is the Best Balanced Media Mix for SMBs?

As we all know the transformation to digital is underway. How fast, rapid or tsunamic it will become is still open to discussion and lots of speculation. There is clear evidence that advertisers, especially small- and mid-sized businesses (SMBs) are shifting their ad and promotion buying habits to a more digital mix. This mix includes Facebook, digital display, search, websites, [...]

By |2017-09-22T14:41:32+00:00September 22nd, 2017|AdPortal, balanced media mix, Digital, Facebook Ads, Print, Programmatic|

Achieving an Advertising Trifecta For Real Estate

  For the past several months we've been working with several customers to energize their strategy for real estate and achieve an advertising trifecta: Increase Revenue Streamline Operations Drive New Account Acquisition In our recent webinar, we shared how companies like Digital First Media and Christie's Real Estate provide premium print, digital and social media advertising channels to [...]

By |2017-06-14T15:57:30+00:00June 14th, 2017|AdPortal, Facebook Ads, Programmatic, Webinar|

Wave2 Announces a Digital Spec Solution for Advertising Sales Professionals

Launches Partnership with AdCellerant We are excited to announce the release of a new solution, AdPortal Programmatic. The standard AdPortal platform was streamlined and rebranded so a typical media sales rep or CSR can use it internally to create multiple high quality digital specs. Specs can be emailed to prospects directly from AdPortal and then upsold and converted into a [...]

By |2017-05-23T15:20:44+00:00May 23rd, 2017|AdPortal, Press Release, Programmatic|

Programmatic Solution Offers Opportunity to Drive Revenue

The Bay Area News Group, a long time partner of iPublish Media Solutions, reached out to see if we could create a website targeted to real estate agents. They wanted to offer programmatic campaigns to be able to compete for this growing opportunity with real estate agents in the Bay Area. The challenge is that Real Estate agents know [...]

By |2018-10-09T11:21:57+00:00May 23rd, 2017|AdPortal, Case Studies, Programmatic|