The “Halo Effect” – A Key Advantage Local Media Companies Have Over Agencies for Online Marketing

Local media companies often overlook the full value of their ‘halo effect’, or additional value and performance of advertising that runs next to credible content. In effect, the ´trust´ in the content, rubs off on the advertising. It is time to start telling this story, and time to leverage this long-earned trust with local businesses in your community. This is [...]

By | 2018-07-30T23:47:09+00:00 July 30th, 2018|AdPortal, balanced media mix, Digital, Print, Programmatic, SMB|

Time for self-service? Ask Amazon, Expedia and your bank….

Most media companies consider the primary benefits of self-service platforms as a means to reduce costs of selling, delivering ads, and marketing services to small businesses. But a new article in Editor & Publisher points out that a great user-interface for transactions actually adds value for the advertiser as well. E&P included “Amazonified” ad transactions on a key benefit [...]

By | 2018-07-17T11:39:57+00:00 July 17th, 2018|AdPortal, balanced media mix, Digital, Print, Programmatic, SMB|

Local Media Companies Have an Advantage

TRUST: The #1 Advantage Media Companies Have to Win in the Local SMB Advertising Game The research matches what we already know on a gut level: Local media companies have a key advantage over “faceless” competitors for local ad dollars. In fact, a recent Kantar Millward Brown survey found, “Consumers are more receptive to traditional media than digital ads.” [...]

By | 2018-07-10T14:54:12+00:00 July 10th, 2018|AdPortal, Digital, Facebook Ads, Print, SMB|