iPublish Media is an industry leader in the community publishing market whose early vision was to automate the publishing process. Having years of experience in all facets of ad operations we were looking for the next great development in advertising. In early 2006 we noticed the emergence of self-service advertising and quickly set a goal to develop a self-service platform that was enterprise level, cloud based, easy to use, white label and cost effective for even the smallest community publisher.
Until iPublish Media came along, self-service advertising solutions were referred to as a “tool” suggesting a compromise of quality or functionality limited in its application. We decided to break the mold and successfully utilized an enterprise-level approach to our product development. We built a solution using the world’s best technology without the cost or complexity one would expect.
Our solution performs two basic functions for publishers; first, we build ads and second, we rate and sell those ads. Our Java based iPublish Media Publishing Platform W2PP ensures the highest throughput, expandability and flexibility for our applications. We integrated Adobe InDesign Server—the world’s standard for high end publishing. This guarantees the same high quality output an advertiser would receive from the most expensive agency in the world.
Our AdPortal e-commerce platform is considered the best there is and when Adobe made Flash open source we jumped at the opportunity and developed the iPublish Media Rich Media Server. We then added HTML 5 in order to support smart phones and notebooks. In 2014 we added support for DFP Premium and responsive design completing our vision to publish anything anywhere. The iPublish Media self-service solution is the only one of its kind that supports both print and digital ads. Today, sellers and buyers can place or browse any type of ad, using any device from anywhere.
All of these features combined deliver lower drop-off rates, fewer support calls with virtually no down-time and far greater selling opportunities for a publisher to its advertisers. Our applications focus on upselling advertising rather than discounting; delivering higher revenue at lower cost. We provide a cloud based solution for a low monthly fee which realizes an average 300% to 400% ROI every year our customers use iPublish Media.
Couple this superior e-commerce publishing solution with a world-class support organization it is easy to see why we’re considered the leader in our field. 99% of iPublish Media customers renew their agreements year over year, which is testament to the success of the platform and our support.