17 Apr 2018

74% of SMB´s purchase both traditional and digital media

By | 2018-04-17T14:37:16+00:00 April 17th, 2018|AdPortal, balanced media mix, Digital, Facebook Ads, Print, Programmatic|

SMB's use both Traditional and Digital Media The latest Borrell Associates Small Business Report shows that 74% of SMB’s use both traditional and digital media. 74% of SMB's used digital and traditional advertising together. In fact, 22% of SMB´s use only traditional media and 3% use only digital alone. So the largest market is businesses already buying across multiple [...]

9 Mar 2018

iPublish Media Announces New VP of Sales

By | 2018-04-17T14:39:11+00:00 March 9th, 2018|Press Release|

Veteran Newspaper, Broadcast and SMB AdTech Leader Kim Johnson Joins iPublish Media as Vice President of Sales Westborough, MA, March 12, 2018 - iPublish Media — the newspaper industry leader in self-serve advertising for print and digital advertising—announced that Kim Johnson joined the company today as Vice President of Sales. As the SVP Digital Ad Sales at tronc, Johnson led [...]

25 Feb 2018

iPublish Media Launches AdPortal Tributes

By | 2018-04-17T14:39:55+00:00 February 25th, 2018|Obituary, Press Release, Tributes|

Creates Ready to Print Special Sections Drives New Revenue While Enabling a Community Service Westborough, MA, February 26, 2018 - iPublish Media has officially released a new solution, AdPortal Tributes. Based on the AdPortal Platform, it is available to both existing AdPortal Obits customers and non-customers to create special print sections for obituaries. The initial test with Gatehouse Media—who [...]

20 Oct 2017

iPublish Media Celebrates 11 Years in Business

By | 2017-10-20T12:24:45+00:00 October 20th, 2017|AdPortal, Digital, Facebook Ads, Press Release, Print, Programmatic|

iPublish Media 11 Yr Milestone iPublish Media Solutions LLC celebrated its 11th year in business on October 16th.  iPublish Media is proud of the relationships they’ve built with leading newspapers and media companies to develop an industry leading self-service platform.  iPublish Media software not only provides automated professional print solutions but also unsurpassed power and performance capabilities for digital [...]

10 Nov 2017

Self-serve advertising platform answers mixed media need

By | 2017-11-10T15:11:01+00:00 November 10th, 2017|AdPortal|

What Do We Mean by Mixed Media Solution? The goal for self-service advertising is to provide customers with an easy to use and comprehensive media solution. Whether it is the individual trying to sell their vehicle, the real estate agent selling a property, or the funeral home providing obituary services for a family, today's media and newspaper [...]

22 Sep 2017

What is the Best Balanced Media Mix for SMBs?

By | 2017-09-22T14:41:32+00:00 September 22nd, 2017|AdPortal, balanced media mix, Digital, Facebook Ads, Print, Programmatic|

As we all know the transformation to digital is underway. How fast, rapid or tsunamic it will become is still open to discussion and lots of speculation. There is clear evidence that advertisers, especially small- and mid-sized businesses (SMBs) are shifting their ad and promotion buying habits to a more digital mix. This mix includes Facebook, digital display, search, websites, [...]

14 Jun 2017

Achieving an Advertising Trifecta For Real Estate

By | 2017-06-14T15:57:30+00:00 June 14th, 2017|AdPortal, Facebook Ads, Programmatic, Webinar|

  For the past several months we've been working with several customers to energize their strategy for real estate and achieve an advertising trifecta: Increase Revenue Streamline Operations Drive New Account Acquisition In our recent webinar, we shared how companies like Digital First Media and Christie's Real Estate provide premium print, digital and social media advertising channels to [...]

18 May 2017

The Winners for LMA’s Best Digital Agency are…

By | 2017-08-10T16:03:26+00:00 May 18th, 2017|Press Release|

The Local Media Association (LMA) 2017 Digital Revenue Summit was held in Chicago IL on May 9, 2017. The sole focus of this one and a half day event was growing digital revenue. 160+ of the top digital managers in the Local Media ecosystem were in attendance including digital leaders from Gannett, Tribune Broadcasting, Entercom Communications, Scripps, Tegna, GateHouse Media, [...]

17 May 2017

Introducing Facebook Ads using iPublish AdPortal

By | 2017-08-10T16:05:08+00:00 May 17th, 2017|AdPortal, Facebook Ads, Press Release|

We are excited to announce the release of a new enhancement - AdPortal Facebook. Based on the standard AdPortal platform, it is used to create news feed mobile and browser targeted Facebook ads.  We have integrated the Facebook API with iPublish Media AdPortal so that it will dynamically connect the advertiser into the Facebook database, select their Facebook page, and [...]

23 May 2017

Programmatic Solution Offers Opportunity to Drive Revenue

By | 2017-05-23T11:36:30+00:00 May 23rd, 2017|AdPortal, Case Studies, Programmatic|

The Bay Area News Group, a long time partner of iPublish Media Solutions, reached out to see if we could create a website targeted to real estate agents. They wanted to offer programmatic campaigns to be able to compete for this growing opportunity with real estate agents in the Bay Area. The challenge is that Real Estate agents know [...]