Begin Offering Programmatic Campaigns Today
Speaker: Eric Bloom – Director of Real Estate, Bay Area News Group – BANG working with Wave2 has released the newspaper industry’s first programmatic solution targeted at real estate agents. Based on iPublish Media’s AdPortal Programmatic RE it is branded as LeadHax. BANG made a conscious decision to not use their local brand creating a whole new solution. Watch the video shown below to find out why they did this and see how they expect programmatic to completely change the game for real estate advertising in California. LeadHax helps an agent to create a programmatic ad campaign in seconds that can be a branding ad for the agent or a listing they want to feature. Targeting and retargeting are enabled by simply adding a zip code. Buyers and sellers in those zip codes will then be targeted with the agent’s ad and it will follow them around while they browse on line.
Speaker: Brock Berry – Founder and CEO at AdCellerant – AdCellerant, the fastest growing digital services agency in the newspaper industry, has developed a new proposal creation tool called proposals.marketing. Seamlessly integrated with iPublish Media’s iPublish AdPortal Programmatic Specs, proposals.marketing enables advertising sales professionals to create complete digital services proposals in minutes with agency quality programmatic campaign recommendations along with a complete set of beautifully designed HTML5 digital display ads. Watch the video shown below to see this exciting new solution from two of the most dynamic companies in the newspaper industry—iPublish Media and AdCellerant.