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About iPublish Media Solutions

iPublish Media Solutions helps media companies extend their reach, grow revenue and lower costs by providing a self-serve advertising platform for print, digital and social media advertising.
25 Aug 2020

FAQ: 10 Questions About Targeted Facebook Ads Answered

By |2020-08-31T17:09:15-04:00August 25th, 2020|AdPortal, Conferences, Digital, Facebook Ads, Obituary, Webinar|

We gathered your questions about implementing Targeted Obituaries from the presentation with the Chicago Sun-Times and Utah Media Group (Salt Lake Tribune) at the 2020 Local Media Association Digital Summit. Here are the most common questions asked: How does the Facebook targeting compete, complement or make redundant Legacy.com’s new local newspaper-branded Facebook page for obituaries? The targeted [...]

18 Aug 2020

The Biggest Surprise About Targeted Obituaries On Facebook: Love

By |2020-08-31T13:17:25-04:00August 18th, 2020|AdPortal, Digital, Public Notices|

Reaching Friends and Family How do you put a price on love, on connection and on memories? Families placing obituaries, planning funerals, making arrangements have so much to think about. When it comes to sharing the news - newspapers, calls, emails, social media (they may have access to the Facebook account of the deceased) - those methods do not [...]

11 Aug 2020

Leveraging Social Audiences to Create a Better Obituary

By |2020-08-11T13:12:23-04:00August 11th, 2020|AdPortal, Digital, Public Notices|

iPublish Media Solutions and Legacy.com are hosting a roundtable discussion on new Obituary strategies at LMA's Digital Summit Week. Friday, August 14th at 1:30pm Leveraging Social Audiences to Create a Better Obituary REGISTER TODAY When was the last time you received a message from your customer like this? Find out how The Chicago Sun-Times and The Salt Lake [...]

16 Jul 2020

Public Notices In The News

By |2020-07-16T12:09:55-04:00July 16th, 2020|AdPortal, Digital, Public Notices|

A recent round of news reports have underscored how critical paid public notices are for many newspapers simply trying to stay afloat. The recent articles in Editor & Publisher, LocalMediaInsider and Poynter Institute also convey how the franchise is under increasing attacks from some state legislatures around the country. While most of these battles are over for 2020, the [...]

2 Jul 2020

Team Highlight – James Allen, Senior Sales Engineer

By |2020-07-14T09:37:41-04:00July 2nd, 2020|AdPortal, Digital, Facebook Ads, SMB|

Spotlight on James Allen, Senior Sales Engineer If you’ve met James Allen, the low-key senior sales engineer at iPublish Media, you probably have no idea about his background.  James is both a veteran who jumped out of airplanes and a Dad who most recently converted an attic space into an air conditioned play-room for his ten-year old son. James’ [...]

29 Jun 2020

The Formula For Self-Service Success = Plan + Execution. Just Ask “The Day”

By |2020-06-30T15:45:57-04:00June 29th, 2020|AdPortal, Digital, Facebook Ads, SMB|

With over 13 years in the self-service advertising business and over 600 AdPortals launched for newspapers, broadcasters, and real estate brokerages, the team at iPublish Media Solutions has observed different success rates at similar circulation newspapers using the exact same software. Success takes many forms: ROI, self-service adoption rate, upsells to clients discovered through self-service, lower cost of sales, [...]

22 Jun 2020

2020 Customers Launches

By |2020-06-23T10:04:47-04:00June 22nd, 2020|AdPortal, New Customers|

We are excited to welcome our newest partners, as we help them grow revenue and ease operations. Our new partner portals join over 570+ active AdPortals publishers around the world, who integrate AdPortals with their front-end system, credit card merchants, and pagination systems, delivering ads for print, digital, and social platforms. We are pleased to work with their teams to [...]

3 Jun 2020

Announcements Are Making A Comeback At Newspapers

By |2020-06-05T15:00:11-04:00June 3rd, 2020|AdPortal, Digital, Facebook Ads, SMB|

There is at least one piece of good news for newspapers struggling through the shutdowns: Announcements may be making a comeback as a revenue category for newspapers. Graduation announcements are leading the way. This year students have been left out of proms and parties due to safety concerns and parents desperate to celebrate their kids’ accomplishments have been posting [...]

29 May 2020

The Best Use Of Self-Serve Advertising May Surprise You

By |2020-06-01T12:08:26-04:00May 29th, 2020|AdPortal, Digital, Facebook Ads, SMB|

Self-serve advertising for SMBs is catching on fire with local media companies who understand its best use: As an efficient way to attract new customers. “This is the most misunderstood aspect of the DIY platforms,” according to Brian Gorman, co-founder of iPublish Media Solutions. The Value of Self-Service Traditionally, media companies who added a self-serve platform thought of it [...]

21 May 2020

Follow The Order: End-to-End Is Essential For Newspapers Building A Self-Serve Advertising Option

By |2020-05-21T10:33:04-04:00May 21st, 2020|AdPortal, Digital, Facebook Ads, SMB|

Facebook and Amazon have proven that automating the sale from marketing through e-commerce and distribution makes placing an order easier and more affordable. But aside from classifieds, available front-end advertising platforms for publishers often do not support an end-to-end solution. “A lot of software companies will support e-commerce, but they don’t build the ads. Or they have a front [...]

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