Avatar

About iPublish Media Solutions

iPublish Media Solutions helps media companies extend their reach, grow revenue and lower costs by providing a self-serve advertising platform for print, digital and social media advertising.

We Have You Covered – Tips for Setting Early Holiday Deadlines

During the holidays we look forward to spending time with family, eating special meals, maybe even taking a wonderful vacation. It can also be a stressful time - the office may be short-staffed or busy with multiple commitments. There is enough to do without having to follow up with advertisers to make sure their ads get submitted on time. [...]

By |2019-12-03T16:26:04-05:00December 3rd, 2019|AdPortal|

Forecasted Spending Trends for 2020 Aid in Strategic Planning

2020 Forecast Recent forecasts on advertising spending for 2020 includes a couple of important takeaways for local media managers making strategic plans for next year. Topping the charts for increased spending in 2020 are auto and real estate, each of which are forecasted to be up by a little more than 3% next year, with about 20% of realtors [...]

By |2019-11-20T13:33:41-05:00November 19th, 2019|AdPortal, balanced media mix, Digital, Real Estate, VIdeo|

Anniversary Template

About Diana For 20 years, Diana worked in the newspaper industry with various positions from account manager to web producer. Each position provided an opportunity to grow and learn different aspects of the industry. Starting as an intern at JWT agency to her current role at iPublish Media, she has always enjoyed putting the pieces of the puzzle together [...]

By |2019-11-15T16:43:00-05:00November 15th, 2019|AdPortal|

Some Of The Best Ideas Come From Our Partners

Our newspaper partner customers have great ideas that over the years have turned to enhancements to the iPublish Media Solutions AdPortal Self-Service advertising platform. These benefits extend to our other partners, helping the overall industry. We want to take a moment to say thank you and acknowledge the contributions to the newspaper industry from our partners—sharing ideas to improve [...]

By |2019-11-13T09:57:39-05:00November 12th, 2019|AdPortal, Company, Facebook Ads, Obituary, Real Estate, SMB|

LeadHax Drives Impressive Increases in Digital & Print Revenue

Since 2017, Bay Area News Group and iPublish Media Solutions have worked together to develop a real estate solution to offer self-serve programmatic campaigns to real estate brokers and agents in order to compete with AdWerx and other digital companies. Bay Area News Group came to iPublish for help to develop this custom platform that would address the Real [...]

By |2019-10-22T17:15:18-04:00October 22nd, 2019|AdPortal, Case Studies, Company, Real Estate|

Site Launches and New Customers

We are excited to welcome our newest partners, as we help them grow revenue and ease operations. Our new partner portals join over 570+ active AdPortals publishers around the world. AdPortals are integrated with their front-end system, credit card merchants, and pagination systems, delivering ads for print, digital, and social platforms. We are pleased to work with their teams [...]

By |2019-10-16T14:47:15-04:00October 15th, 2019|AdPortal, New Customers|

Gatehouse Media Exceeds $1 Million in New Annual Revenue from Obituary Special Sections

Westborough, MA, September 9, 2019 - Gatehouse Media confirmed that they added more than $1 million in new revenue in 2018 publishing obituary special sections using iPublish Media’s Adportal Tributes software. Gatehouse wanted to monetize the obituary franchise with a print publication that would bring value to both the communities they serve, and their funeral home partners. They could not [...]

By |2019-09-10T11:13:08-04:00September 10th, 2019|Company, Obituary, Press Release, Tributes|

Self-Service No Longer A Trend, But An Expectation

Newscycle/Naviga recently recommended that their newspaper clients offer an advertising self-service portal and listed eight reasons why this gives newspapers an advantage. In addition to the convenience for advertisers and labor savings for newspapers, they also highlighted increasing evidence that customers today expect to be able to buy and pay online for their advertising for a variety of reasons. [...]

By |2019-07-10T14:06:55-04:00July 10th, 2019|AdPortal, Digital, Print|

Site Launches and New Customers

We are excited to welcome our newest partners, as we help them grow revenue and ease operations. Our new partner portals join over 570+ active AdPortals publishers around the world. AdPortals are integrated with their front-end system, credit card merchants, and pagination systems. We are pleased to work with their teams to get the following sites and products launched [...]

By |2019-06-25T11:21:32-04:00June 24th, 2019|AdPortal|

How to Assess & Grow the Revenue Potential for Obituaries in Your Market

Newspapers realize the enormous value of their obituaries franchise starting with the money at stake — almost $1 billion in revenues, with more to be had. So how do you determine the size of the opportunity in your market? With over 600,000 paid obituaries processed in 2018, iPublish Media Solutions reveals how to benchmark potential in your market, and [...]

By |2019-06-12T13:57:48-04:00June 11th, 2019|Obituary, Tributes|