A recent round of news reports have underscored how critical paid public notices are for many newspapers simply trying to stay afloat. The recent articles in Editor & Publisher, LocalMediaInsider and Poynter Institute also convey how the franchise is under increasing attacks from some state legislatures around the country. While most of these battles are over for 2020, the [...]
Spotlight on James Allen, Senior Sales Engineer If you’ve met James Allen, the low-key senior sales engineer at iPublish Media, you probably have no idea about his background. James is both a veteran who jumped out of airplanes and a Dad who most recently converted an attic space into an air conditioned play-room for his ten-year old son. James’ [...]
With over 13 years in the self-service advertising business and over 600 AdPortals launched for newspapers, broadcasters, and real estate brokerages, the team at iPublish Media Solutions has observed different success rates at similar circulation newspapers using the exact same software. Success takes many forms: ROI, self-service adoption rate, upsells to clients discovered through self-service, lower cost of sales, [...]
We are excited to welcome our newest partners, as we help them grow revenue and ease operations. Our new partner portals join over 570+ active AdPortals publishers around the world, who integrate AdPortals with their front-end system, credit card merchants, and pagination systems, delivering ads for print, digital, and social platforms. We are pleased to work with their teams to [...]
There is at least one piece of good news for newspapers struggling through the shutdowns: Announcements may be making a comeback as a revenue category for newspapers. Graduation announcements are leading the way. This year students have been left out of proms and parties due to safety concerns and parents desperate to celebrate their kids’ accomplishments have been posting [...]
Self-serve advertising for SMBs is catching on fire with local media companies who understand its best use: As an efficient way to attract new customers. “This is the most misunderstood aspect of the DIY platforms,” according to Brian Gorman, co-founder of iPublish Media Solutions. The Value of Self-Service Traditionally, media companies who added a self-serve platform thought of it [...]
Facebook and Amazon have proven that automating the sale from marketing through e-commerce and distribution makes placing an order easier and more affordable. But aside from classifieds, available front-end advertising platforms for publishers often do not support an end-to-end solution. “A lot of software companies will support e-commerce, but they don’t build the ads. Or they have a front [...]
If you don’t work for a newspaper, you probably don’t know who is one of the most difficult people to replace when they are away from the office. Hint: it is not the publisher or the top sales rep, but the person who oversees public notice ads. Public Notice Challenges Typically part of the classifieds department, the people in [...]
Over the next several weeks iPublish Media Solutions will share our 10 tips for selecting the best technology partners for your business. This is the fourth in a series, based on lessons learned during more than a decade of media partnerships. Question #4: How long will it take to see results? In the volatile local media industry [...]
Over the next several weeks iPublish Media Solutions will share our 10 best tips for selecting the best technology partners for your business. This is the third in a series, based on lessons learned during more than a decade of media partnerships. > Part 1: What are you company's core objectives? > Part 2: How do you evaluate the [...]
