Like the Utah Media Group, Hoffman told the virtual audience at the Digital Summit that click-thru rates (CTR’s) and engagements were stellar across the board. Families were incredibly appreciative, and began sending thank you emails to funeral homes.
“The response from the funeral homes and families has been nothing but stellar. The key reason is that targeting, say, a parent’s school, or company where they had worked, would get immediate engagement and response. So funeral homes receive wonderful stories back from families,” Hoffman said.
She showcased each of the five appreciative notes, like this one:
We are so thankful….During this difficult time in the world where we cannot all be together.” —The Cummins Family
In addition, Chicago Sun-Times has seen an influx of new funeral homes signing up for the bundled social media service. When asked by the audience if the rate increase to support targeted Facebook ads was sustainable, Hoffman said that contrary to expectations, no one even brought it up.
There was, “No pushback on the rate increase. None.”