Download and read the white paper
“The obituary market is at a crossroads. For instance, an aging population will cause death rates to soar for the next decade. Likewise, their obituaries will target a transient audience and will be placed by a digital-centric generation with a growing preference for cremation and private-party placement.
Newspapers can either prepare their obituary offerings for these new trends and experience massive growth, or they can ignore the shifting market and face continued erosion of what many consider their most vital section and the heart of their community content.
That is why iPublish Media Solutions has automated obituary placement for hundreds of newspapers for more than a decade, as the number one intake system in the USA. Here is a list of what we think are fundamental shifts that will transform tomorrow’s obituary marketplace, and how to capitalize on these trends.” Read more.