Since 2017, Bay Area News Group and iPublish Media Solutions have worked together to develop a real estate solution to offer self-serve programmatic campaigns to real estate brokers and agents in order to compete with AdWerx and other digital companies. Bay Area News Group came to iPublish for help to develop this custom platform that would address the Real [...]
We are excited to welcome our newest partners, as we help them grow revenue and ease operations. Our new partner portals join over 570+ active AdPortals publishers around the world. AdPortals are integrated with their front-end system, credit card merchants, and pagination systems, delivering ads for print, digital, and social platforms. We are pleased to work with their teams [...]
Our newspaper partner customers have great ideas that over the years have turned to enhancements to the iPublish Media Solutions AdPortal Self-Service advertising platform. These benefits extend to our other partners, helping the overall industry. We want to take a moment to say thank you and acknowledge the contributions to the newspaper industry from our partners—sharing ideas to improve [...]
I had the great fortune of joining our partners from Media News Group in their booth in California last week for the California Realtor’s Association Meeting. What a great chance to interact with brokers and agents, and hear how our clients use our software to make sales. What was immediately apparent were three things: ONE: Agents and brokers are [...]
Reach Your 2020 Goals For many, Fall brings more than autumn leaves. It brings budgeting and forecasting. What are your goals for 2020? Is it something like increase revenue, decrease cost of sale, give your sales force more time to sell, or provide better prospecting tools? And do you need to do all that without spending a fortune? If [...]
What if the contact page for advertising could simply complete the sale? Newspaper websites often have contact pages that require visitors to fill out a form to talk to someone about advertising. Often these links are not easy to find or contain incomplete information on how to purchase advertising for that media outlet. "The advertiser has gone to all [...]
Westborough, MA, September 9, 2019 - Gatehouse Media confirmed that they added more than $1 million in new revenue in 2018 publishing obituary special sections using iPublish Media’s Adportal Tributes software. Gatehouse wanted to monetize the obituary franchise with a print publication that would bring value to both the communities they serve, and their funeral home partners. They could not [...]
Some sales managers don't believe local business owners will use self-service to build and buy local retail display ads. Sure, self-service works for contract users like funeral homes who place obits, or for lower-dollar liner ads like the ones we find in classifieds—but would a local business owner actually design and buy a display ad directly from your website? [...]
As avid readers of blogs and LinkedIn posts from industry leaders, we came across this article re-posted by our colleagues at Brainworks - “8 Ways to Increase Digital Revenue by 50% or More.” With a headline like that, we had to stop and read it. It contains some valuable tips, we agree with many of the author’s tips, and [...]
Newscycle/Naviga recently recommended that their newspaper clients offer an advertising self-service portal and listed eight reasons why this gives newspapers an advantage. In addition to the convenience for advertisers and labor savings for newspapers, they also highlighted increasing evidence that customers today expect to be able to buy and pay online for their advertising for a variety of reasons. [...]
