Self-serve advertising for SMBs is catching on fire with local media companies who understand its best use: As an efficient way to attract new customers. “This is the most misunderstood aspect of the DIY platforms,” according to Brian Gorman, co-founder of iPublish Media Solutions. The Value of Self-Service Traditionally, media companies who added a self-serve platform thought of it as [...]
If you don’t work for a newspaper, you probably don’t know who is one of the most difficult people to replace when they are away from the office. Hint: it is not the publisher or the top sales rep, but the person who oversees public notice ads. Public Notice Challenges Typically part of the classifieds department, the people in [...]
Facebook and Amazon have proven that automating the sale from marketing through e-commerce and distribution makes placing an order easier and more affordable. But aside from classifieds, available front-end advertising platforms for publishers often do not support an end-to-end solution. “A lot of software companies will support e-commerce, but they don’t build the ads. Or they have a front [...]
Over the next several weeks iPublish Media Solutions will share our 10 tips for selecting the best technology partners for your business. This is the fourth in a series, based on lessons learned during more than a decade of media partnerships. Question #4: How long will it take to see results? In the volatile local media industry [...]
Over the next several weeks iPublish Media Solutions will share our 10 best tips for selecting the best technology partners for your business. This is the third in a series, based on lessons learned during more than a decade of media partnerships. > Part 1: What are you company's core objectives? > Part 2: How do you evaluate the [...]
Advertising Today An irony of the pandemic is that while customers are watching 60% more media (Nielsen) including local news, advertising is drying up. In fact, 25% (WSJ) to 52% (Borrell) of local businesses surveyed are suspending or reducing advertising budgets, while 44% will remain the same or spend more. Local media can take action now by identifying opportunities [...]
Over the next several weeks iPublish Media Solutions will share our 10 best tips for selecting the best technology partners for your business. This is the second in a series, based on lessons learned during more than a decade of media partnerships. > Part 1: What are you company's core objectives? Question #2: How do you evaluate the [...]
Traditional Facebook Posts Only Reach a Fraction of Friends Families have been using Facebook to notify friends, relatives, and others about the death of a loved one for years. The biggest challenge, according to Facebook, is users who rely on a traditional Facebook “post” generally reach only 10% to 40% percent of their friends on the platform. Globally recognized [...]
Brian Gorman, co-founder of iPublish Media Solutions, presented automated BIY vertical solutions at the recent Borrell Media conference in Miami, Florida. In the new remote-first business environment, his take seems especially relevant. Gorman made several key points. While Borrell & Associates aptly described the size of the opportunities in major verticals, he said the key challenge for media today [...]
Work-from-home tips for making the new norm less painful and more successful Working remotely in the emerging work-from-home environment means fewer in-person interactions and requires more online “Do it Yourself” (DIY) services. So, automation and remote work options are essential now more than ever. Here are four work-from-home tips for making the new norm a success and the transition [...]
