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10 Sep 2019

Gatehouse Media Exceeds $1 Million in New Annual Revenue from Obituary Special Sections

By |2019-09-10T11:13:08-04:00September 10th, 2019|Company, Obituary, Press Release, Tributes|

Westborough, MA, September 9, 2019 - Gatehouse Media confirmed that they added more than $1 million in new revenue in 2018 publishing obituary special sections using iPublish Media’s Adportal Tributes software. Gatehouse wanted to monetize the obituary franchise with a print publication that would bring value to both the communities they serve, and their funeral home partners. They could not [...]

16 Sep 2019

Can You Make Money From Your “Contact Us” Page?

By |2019-09-16T14:39:13-04:00September 16th, 2019|AdPortal|

What if the contact page for advertising could simply complete the sale? Newspaper websites often have contact pages that require visitors to fill out a form to talk to someone about advertising. Often these links are not easy to find or contain incomplete information on how to purchase advertising for that media outlet. "The advertiser has gone to all [...]

27 Aug 2019

A Skeptic’s Guide To Adding Self-Service For Local Retail (Hint: It’s All About ROI)

By |2019-08-28T11:00:18-04:00August 27th, 2019|AdPortal, SMB|

Some sales managers don't believe local business owners will use self-service to build and buy local retail display ads. Sure, self-service works for contract users like funeral homes who place obits, or for lower-dollar liner ads like the ones we find in classifieds—but would a local business owner actually design and buy a display ad directly from your website? [...]

13 Aug 2019

“8 Ways to Increase Digital Revenue by 50% or More” – You Have To Read This

By |2019-08-14T10:35:57-04:00August 13th, 2019|AdPortal, Digital, Programmatic, SMB|

As avid readers of blogs and LinkedIn posts from industry leaders, we came across this article re-posted by our colleagues at Brainworks - “8 Ways to Increase Digital Revenue by 50% or More.” With a headline like that, we had to stop and read it. It contains some valuable tips, we agree with many of the author’s tips, and [...]

10 Jul 2019

Self-Service No Longer A Trend, But An Expectation

By |2019-07-10T14:06:55-04:00July 10th, 2019|AdPortal, Digital, Print|

Newscycle/Naviga recently recommended that their newspaper clients offer an advertising self-service portal and listed eight reasons why this gives newspapers an advantage. In addition to the convenience for advertisers and labor savings for newspapers, they also highlighted increasing evidence that customers today expect to be able to buy and pay online for their advertising for a variety of reasons. [...]

24 Jun 2019

Site Launches and New Customers

By |2019-06-25T11:21:32-04:00June 24th, 2019|AdPortal|

We are excited to welcome our newest partners, as we help them grow revenue and ease operations. Our new partner portals join over 570+ active AdPortals publishers around the world. AdPortals are integrated with their front-end system, credit card merchants, and pagination systems. We are pleased to work with their teams to get the following sites and products launched [...]

8 May 2019

How Much Could Your Newspaper Make From Tributes in a Year?

By |2019-05-09T11:16:25-04:00May 8th, 2019|AdPortal, Obituary, Print, Tributes|

Try the revenue calculator to see! Tributes—a special obituary section reverse-published and sorted from recently printed obituaries—is now available to all media companies who publish obituaries; whether they use iPublish Media's AdPortal Obituaries, Legacy.com, or even their own CMS. This means that any newspaper of record for death notices in the country could be earning more money with a [...]

11 Jun 2019

How to Assess & Grow the Revenue Potential for Obituaries in Your Market

By |2019-06-12T13:57:48-04:00June 11th, 2019|Obituary, Tributes|

Newspapers realize the enormous value of their obituaries franchise starting with the money at stake — almost $1 billion in revenues, with more to be had. So how do you determine the size of the opportunity in your market? With over 600,000 paid obituaries processed in 2018, iPublish Media Solutions reveals how to benchmark potential in your market, and [...]

2 May 2019

Publishers Improve Ad Bundles with Turn-Key, High-Margin Video

By |2019-05-02T10:26:56-04:00May 2nd, 2019|AdPortal, Digital, Real Estate, SMB, VIdeo|

It's very clear that the use of Video for Publishers is a major opportunity. For those of you who have attended recent media conferences you consistently see Video at or near the top of Publisher opportunity lists. You may also follow the daily stream of research/data showing the importance of Video from both the content and revenue sides of [...]

8 Apr 2019

Site Launches and New Customers

By |2019-04-08T09:50:42-04:00April 8th, 2019|AdPortal|

We are excited to welcome our newest partners, as we help them grow revenue and ease operations. Our new partner portals join over 570+ active AdPortals publishers around the world. AdPortals are integrated with their front-end system, credit card merchants, and pagination systems. We are pleased to work with their teams to get the following sites and products launched for [...]