E&P Features Wave2/AdCellerant Partnership
at NAA’s MediaXChange 2016 in Washington, DC
The following video was recorded on the floor at NAA MediaXChange 2016 at the Marriott Marquis in Washington, D.C. by Adreana Young, Editorial Assistant with Editor & Publisher. It features Wave2 Media’s Brian Gorman and AdCellerant’s Shelby Carlson describing how the two companies are partnering together to create an easy to use tool that enables advertising sales reps to generate an industry standard programmatic campaign proposal, using AdCellerant’s Proposal Dot Marketing, and the creative spec assets, using Wave2’s AdPortal Programmatic Spec Library. This complete programmatic campaign proposal is created in minutes by the sales rep using the customer’s needs assessment and is aligned with the advertiser’s goals and objectives.