AdPortal Targeted Obituaries
Providing families an easy, convenient way to extend and focus their reach with the message of their loved-one’s passing using Facebook
Offer an extended, customized reach your community needs when announcing a loved one’s passing
AdPortal Targeted Obits gives families access to some of Facebook’s key demographic and interest-based targeting options that allow them to reach beyond their loved-one’s contact list and address book with the message of their passing.
- Traditional Facebook posts only reach an average 10% to 40% of friends*
- Extends a focused reach to people you may not know but your loved one may have
- Allows targeting by city, interests, memberships, affiliations, schools and employers
- Reaches digital-only, digital-first audiences
- Targeting options can be customized individually
*Source: https://www.facebook.com/notes/facebook-data-science/estimating-audience-size-on-facebook/10151390940058859/
Case Studies
Media: Utah Media Group
Key Executive: Sally Steed, Senior Vice President of Advertising
Initiative: Targeted Facebook Obituaries from iPublish Media
“The user experience of the person in the call center answering the phone, the funeral homes placing notices for families, and the experience of families and readers all had to meet the highest standards. We ask ourselves every single day, how can we improve these experiences?”—Sally Steed
Media: Chicago Sun-Times
Key Executive: Mary Hoffman, Director of Classifieds
Initiative: Targeted Facebook Obituaries from iPublish Media
Mary understood the need for continued innovation and investment in key franchises like obituaries—but only if they provided genuine value to the family and the funeral homes especially since 90% of the ads were placed through funeral homes who needed better ways to serve families afflicted by the pandemic.
Who’s offering targeted Facebook Obits?
Features and Benefits
Facebook Targeting Options
According to Facebook, traditional posts only reach an average of 10% t0 40% of friends. Customized targeting options extends the distribution of an obituary farther than a post and reaches many people likely to know the deceased, that may not be friended on Facebook or reached through a traditional post.
What Our Customers Are Saying
“We are so thankful for the opportunity to communicate the passing of our Mother with extended family and friends through the added Facebook option during this difficult time in the world where we cannot all be together.”
“The Johnson family was happy when they found out the Chicago Sun-Times would be incorporating a Facebook post with their obituary. This allowed them to reach friends of their mother who did not live locally.”
“The Perez family was touched by how many extended family and friends reached out and sent their condolences due to the online addition of Facebook for obituaries. This was a nice surprise for them during the pandemic and this difficult time.”
“The Siwe family was touched after they received so many kind messages from friends of their mother who they had never met before on Facebook. Receiving these loving messages helped with their loss.”
“Families were thankful this was being shared as many of their loved ones were prominent members of the community and this provided friends a way to send their regards who may have lost touch over the years.”
Targeted Obituaries Resources
