A Special Section for Obituaries
Create, and up sell special sections for obituaries seamlessly using content that has been previously stored in the AdPortal Obituaries platform. Available to non-AdPortal customers as well (see Legacy.com’s press release about AdPortal Tributes). Publish monthly, quarterly, semi-annually or annually to generate substantial incremental revenue. For a nominal fee the family receives a memorial tribute listing in the multi-page insert of the newspaper. AdPortal Tributes paginates each market’s special obituaries section as a print-ready multi page PDF or native Adobe InDesign file.
What they’re saying…
Of the very positive feedback we’ve received from our local markets on all our product improvements, AdPortal Obituaries ranks “most popular” thing we’ve done with Funeral Homes and The Tributes Section is most popular with our readers. When the Tributes sections comes out, it is amazing how much feedback we get from the local market.
We have a good relationship with iPublish which gave us a comfort level in their ability to support the launch of Tributes in our markets.
Hi, I REALLY like the magazine obits in Sunday’s paper. I hope you keep doing this ever three months. I missed some obits and I was happy to see them so I could send my regards to the families. Thank you.
The Tributes product was well received by funeral directors and families. I didn’t have to be an iPublish Media customer to activate Tributes; I just called my Legacy representative.
Tributes memorial sections are highly profitable with margins as high as 80%. No marketing, sales or up font development costs, paper cost and fee to iPublish are the only costs.
There was no development on our part and the only expenses we incurred other than newsprint was a wholesale fee associated with each Tribute.
Webinar: Two Ways to Grow Obituary Revenues
Discover the top new strategies driving obituaries revenue increases
Vice President of Sales
iPublish Media Solutions
BH Media Group
Director of Online Verticals
- How Gatehouse generated hundreds of thousands of dollars in new revenue from obituary print special sections in just five markets – Presented by Bob Birkentall, Director of Online Verticals
- Why BH Media is projecting significant increases in new obits revenue – Presented by Terry Hall, Digital Director
- How automated self-serve ordering and pagination work to eliminate production costs
- Best new products for up selling with automated options
Newspapers realize the enormous value of their obituaries franchise starting with the money at stake — almost $1 billion in revenues, with more to be had. So how do you determine the size of [...]
Try the revenue calculator to see! Tributes—a special obituary section reverse-published and sorted from recently printed obituaries—is now available to all media companies who publish obituaries; whether they use iPublish Media's AdPortal Obituaries, Legacy.com, [...]
Obituaries play a vital role at newspapers and in the communities we serve. This is one area where technology can improve on the previous ways of gathering information for obituaries. Today’s custom obituary software [...]