Legacy.com joined the Arbor Day Foundation and Chicago-nonprofit Openlands to celebrate reaching 5 million tree plantings as part of the Memorial Tree program. Launched in 2019 in partnership with the Arbor Day Foundation, memorial trees purchased via a Legacy-partner newspaper obituary have improved the quality of life of communities across the globe.
“Trees clean our air, cool our cities and improve the lives of the people around them,” said Dan Lambe, chief executive of the Arbor Day Foundation. “Our partnership with Legacy helps communities around the world maximize the impact of their urban canopy and inspire more people to engage with nature in a meaningful way.”
For iPublish AdPortal Obituary customers, Memorial Trees are offered to families and funeral homes seamlessly during the obituary placement process. Memorial Trees program is a worthwhile cause and marketing opportunity for newspapers because every tree planted is tied directly to each obituary placed. In addition, the iPublish offering compliments Legacy’s existing memorial trees gift program, giving Legacy.com partners a chance to receive a second memorial tree revenue stream.
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