We Have You Covered – Tips for Setting Early Holiday Deadlines

During the holidays we look forward to spending time with family, eating special meals, maybe even taking a wonderful vacation. It can also be a stressful time - the office may be short-staffed or busy with multiple commitments. There is enough to do without having to follow up with advertisers to make sure their ads get submitted on time. [...]

By |2019-12-03T16:26:04-05:00December 3rd, 2019|AdPortal|

Forecasted Spending Trends for 2020 Aid in Strategic Planning

2020 Forecast Recent forecasts on advertising spending for 2020 includes a couple of important takeaways for local media managers making strategic plans for next year. Topping the charts for increased spending in 2020 are auto and real estate, each of which are forecasted to be up by a little more than 3% next year, with about 20% of realtors [...]

By |2019-11-20T13:33:41-05:00November 19th, 2019|AdPortal, balanced media mix, Digital, Real Estate, VIdeo|

Anniversary Template

About Diana For 20 years, Diana worked in the newspaper industry with various positions from account manager to web producer. Each position provided an opportunity to grow and learn different aspects of the industry. Starting as an intern at JWT agency to her current role at iPublish Media, she has always enjoyed putting the pieces of the puzzle together [...]

By |2019-11-15T16:43:00-05:00November 15th, 2019|AdPortal|

Some Of The Best Ideas Come From Our Partners

Our newspaper partner customers have great ideas that over the years have turned to enhancements to the iPublish Media Solutions AdPortal Self-Service advertising platform. These benefits extend to our other partners, helping the overall industry. We want to take a moment to say thank you and acknowledge the contributions to the newspaper industry from our partners—sharing ideas to improve [...]

By |2019-11-13T09:57:39-05:00November 12th, 2019|AdPortal, Company, Facebook Ads, Obituary, Real Estate, SMB|

LeadHax Drives Impressive Increases in Digital & Print Revenue

Since 2017, Bay Area News Group and iPublish Media Solutions have worked together to develop a real estate solution to offer self-serve programmatic campaigns to real estate brokers and agents in order to compete with AdWerx and other digital companies. Bay Area News Group came to iPublish for help to develop this custom platform that would address the Real [...]

By |2019-10-22T17:15:18-04:00October 22nd, 2019|AdPortal, Case Studies, Company, Real Estate|

Site Launches and New Customers

We are excited to welcome our newest partners, as we help them grow revenue and ease operations. Our new partner portals join over 570+ active AdPortals publishers around the world. AdPortals are integrated with their front-end system, credit card merchants, and pagination systems, delivering ads for print, digital, and social platforms. We are pleased to work with their teams [...]

By |2019-10-16T14:47:15-04:00October 15th, 2019|AdPortal, New Customers|

Lots of Learning for Newspapers at California Realtor’s Association Meeting Last Week

I had the great fortune of joining our partners from Media News Group in their booth in California last week for the California Realtor’s Association Meeting. What a great chance to interact with brokers and agents, and hear how our clients use our software to make sales. What was immediately apparent were three things: ONE: Agents and brokers are [...]

By |2019-10-02T16:18:59-04:00October 1st, 2019|AdPortal, balanced media mix, Conferences, Real Estate|

Three Affordable (And Surprising) Ways iPublish Can Help Newspapers Achieve Success in 2020!

Reach Your 2020 Goals For many, Fall brings more than autumn leaves. It brings budgeting and forecasting. What are your goals for 2020? Is it something like increase revenue, decrease cost of sale, give your sales force more time to sell, or provide better prospecting tools? And do you need to do all that without spending a fortune? If [...]

By |2019-09-23T15:13:12-04:00September 23rd, 2019|AdPortal, Obituary, SMB, Tributes|

Can You Make Money From Your “Contact Us” Page?

What if the contact page for advertising could simply complete the sale? Newspaper websites often have contact pages that require visitors to fill out a form to talk to someone about advertising. Often these links are not easy to find or contain incomplete information on how to purchase advertising for that media outlet. "The advertiser has gone to all [...]

By |2019-09-16T14:39:13-04:00September 16th, 2019|AdPortal|

A Skeptic’s Guide To Adding Self-Service For Local Retail (Hint: It’s All About ROI)

Some sales managers don't believe local business owners will use self-service to build and buy local retail display ads. Sure, self-service works for contract users like funeral homes who place obits, or for lower-dollar liner ads like the ones we find in classifieds—but would a local business owner actually design and buy a display ad directly from your website? [...]

By |2019-08-28T11:00:18-04:00August 27th, 2019|AdPortal, SMB|