Over the past decade, newspapers have asked for all kinds of new features in their self-serve AdPortal®, and we answered by continuously iterating our advertising platform to meet these priorities. Here are a few of your top concerns that are now standard features in iPublish AdPortal®: Leverage the call center Not only do customers now place DIY orders for [...]
A funny thing happened over the past few years as regional and national media organizations consolidated - call center representatives absorbed an increasing number of transactions and more responsibility. Today, these call-center teams are smaller than ever before and responsible for customer support, inbound order-taking, and outbound sales for a growing number of products, platforms, and packages. Additionally, these teams [...]
“Click-to-add a city” for obituaries launches for all partners on September 1, 2022 A new enhancement will be added to AdPortal Obituaries so media partners can provide even better service to funeral homes. Population trends tell us that more and more families want their obituary to reach people in more than one location – it’s the reason newspapers already [...]
As we celebrate Pride month, the iPublish Media Solutions team turned our thoughts to supporting the LGBTQ community and the equalities achieved regarding obituaries. People of all sexual orientations, gender identities and relationship preferences are now able to be authentically memorialized by their loved ones in obituaries. This was not always the case. For generations, people who wrote obituaries [...]
Military Times announced a partnership with iPublish Media Solutions to offer a small-to-medium business guide free of charge to veterans and military families. The purpose of this site is to encourage military families and other patriotic Americans to shop at these veteran-owned businesses; also known as Veteran Service Organizations (VSO). According to Mort Greenberg, SVP of Sales for Sightline Media, [...]
Most families appreciate having the extra distribution of their obituary on Facebook, especially as it alleviates the need to find and inform long lost friends, colleagues, and others from various stages of a loved ones life. For adult children, many of these friendships occurred before they were even born. However, families are also price sensitive, and having to make [...]
Arlington, VA., March 24, 2021 – Military Times has launched a new self-service obituary platform to provide families of veterans with a free way to easily tell the story of their loved ones and their years of service. In partnership with iPublish Media Solutions and Legacy.com, the new Military Times obituary platform will offer a free, permanent online obituary of [...]
Yes, newspapers can help reforest the country. The latest initiative from iPublish Media Solutions helps newspapers "Reforest America" with every obituary sold. Each time an obituary is placed, participating newspapers include a tree planted in a forest in need. A Memorial Certificate from The Arbor Day Foundation and the newspaper is created for the purchaser of the obituary. Families take [...]
A recent Local Marketing Trends Podcast with Corey Elliot and Gordon Borrell discusses the results of recent Borrell Associates “Content Marketing & Branded Content” survey conducted on behalf of the Local Media Consortium. The survey results give hope to local media that Fall, and holidays advertising will be better than Spring & Summer in 2020. Gordon & Corey discuss “what [...]
We gathered your questions about implementing Targeted Obituaries from the presentation with the Chicago Sun-Times and Utah Media Group (Salt Lake Tribune) at the 2020 Local Media Association Digital Summit. Here are the most common questions asked: How does the Facebook targeting compete, complement or make redundant Legacy.com’s new local newspaper-branded Facebook page for obituaries? The targeted [...]
