15 Aug 2023

iPublish Presents AdPortal Public Notices at the Florida Press Association Meeting

By |2023-08-18T14:46:37-04:00August 15th, 2023|AdPortal, New Customers, Obituary, Print, Public Notices|

iPublish presented the AdPortal Public Notices platform at Florida Press Association’s conference this month to rave reviews. James Allen told attendees that the platform automates, rather than outsources, their public notices franchise. A key concern of Florida publishers is ensuring they will own these customer relationships in the future. When a newspaper outsources customer relationships to another company that [...]

31 May 2023

Don’t Hide Your Public Notices, Industry Leader Says

By |2023-05-31T22:42:32-04:00May 31st, 2023|AdPortal, New Customers, Obituary, Print, Public Notices|

After losing the requirement to publish public notices in Florida last year, Richard Karpel, Executive Director of the Public Notice Resource Center (PNRC), is telling newspapers to improve how they display public notices on their websites. In spite of research that shows that 66% of U.S. citizens surveyed believe public notices should be published in newspapers, and 55% rely [...]

3 May 2023

Private Party Drives Obituary Growth in 2023

By |2023-05-03T16:53:12-04:00May 3rd, 2023|AdPortal, New Customers, Obituary, Print, Tributes|

While death rates are surging — 50% more people will die of old age (National Center for Health Statistics) over the next 30 years — traditional print obituary placements by funeral homes have been in decline. In fact, experts predict these declines to reach 20% by the end of 2023. The reason is simple: most newspaper orders are placed by [...]

24 Jan 2023

What Newspapers Really Want

By |2023-08-17T11:41:32-04:00January 24th, 2023|AdPortal, Classified, Digital, Facebook Ads, Obituary, Print, Programmatic, Public Notices, Real Estate|

Over the past decade, newspapers have asked for all kinds of new features in their self-serve AdPortal®, and we answered by continuously iterating our advertising platform to meet these priorities. Here are a few of your top concerns that are now standard features in iPublish AdPortal®: Leverage the call center Not only do customers now place DIY orders for [...]

10 Jan 2023

2023 Resolution: World-class Customer Service with Streamlined Call Center

By |2023-08-17T11:40:48-04:00January 10th, 2023|AdPortal, Classified, Digital, Facebook Ads, Obituary, Print, Programmatic, Public Notices, Real Estate|

A funny thing happened over the past few years as regional and national media organizations consolidated - call center representatives absorbed an increasing number of transactions and more responsibility. Today, these call-center teams are smaller than ever before and responsible for customer support, inbound order-taking, and outbound sales for a growing number of products, platforms, and packages. Additionally, these teams [...]

26 Jul 2022

Enhancement Added to AdPortal Obituaries – Memoriams

By |2022-07-26T15:40:07-04:00July 26th, 2022|AdPortal, Facebook Ads, Obituary, Tributes|

“Click-to-add a city” for obituaries launches for all partners on September 1, 2022 A new enhancement will be added to AdPortal Obituaries so media partners can provide even better service to funeral homes. Population trends tell us that more and more families want their obituary to reach people in more than one location – it’s the reason newspapers already [...]

22 Jun 2022

“He Never Married” ~ How Obituaries Have Evolved

By |2022-06-22T14:19:29-04:00June 22nd, 2022|AdPortal, Facebook Ads, Obituary, Tributes|

As we celebrate Pride month, the iPublish Media Solutions team turned our thoughts to supporting the LGBTQ community and the equalities achieved regarding obituaries. People of all sexual orientations, gender identities and relationship preferences are now able to be authentically memorialized by their loved ones in obituaries. This was not always the case. For generations, people who wrote obituaries [...]

22 Oct 2021

What’s So Great About Facebook Obits?

By |2023-08-17T11:39:40-04:00October 22nd, 2021|AdPortal, Conferences, Facebook Ads, Obituary|

Families may not understand the value of Facebook Obituaries (AdPortal Targeted Obituaries) included with the online and print obituary package - until after it runs. Traditional Facebook posts only reach an average 10% to 40% of friends*. The addition of Targeted Obituaries extends a focused reach to people the family may not know but their loved one may have [...]

10 Sep 2021

Serving Those Who Are Serving And Have Served

By |2021-09-14T16:01:21-04:00September 10th, 2021|AdPortal, Classified, New Customers, Obituary, Press Release|

Military Times announced a partnership with iPublish Media Solutions to offer a small-to-medium business guide free of charge to veterans and military families. The purpose of this site is to encourage military families and other patriotic Americans to shop at these veteran-owned businesses; also known as Veteran Service Organizations (VSO). According to Mort Greenberg, SVP of Sales for Sightline Media, [...]

26 Aug 2021

Pricing Facebook Obituaries: Opt-in or Opt-out?

By |2021-08-26T13:32:18-04:00August 26th, 2021|AdPortal, Facebook Ads, Obituary, Print|

Most families appreciate having the extra distribution of their obituary on Facebook, especially as it alleviates the need to find and inform long lost friends, colleagues, and others from various stages of a loved ones life. For adult children, many of these friendships occurred before they were even born. However, families are also price sensitive, and having to make [...]

Go to Top