Tampa Bay Times Classifieds Marketplace is a Design Favorite
When the team at iPublish Media shows other newspapers customized classifieds designs iPublish has built for clients, the one clients are attracted to the most is often the new classified website at the Tampa Bay Times.
What makes this user interface so visually compelling?
The right image
The featured image – a photograph of a designer-worthy contemporary living room – could run in a home furnishing magazine. Green thematic elements match the newspaper brand.
It’s also a subtle homage to the journey of many new Tampa Bay residents, who want both more sunlight and lighter, more contemporary homes.
The image gives the marketplace a contemporary feel as a place to buy and sell special, in-demand items.
Easy navigation
A best-in-class navigational design is also part of the message:
The home page features a search bar above the fold, followed by a simplified list of 16 categories where users can find almost anything they need, from in-home help to a recreational vehicle.
The compact format requires minimal scrolling and is perfect for mobile viewing.
Sleek and easy advertiser check-out
Equally simplified is the user journey for advertisers.
They also see the featured image, but with a prompt to start their placement.
When clicked, each category headline expands to a drop-down of subcategories.
Instantly, the potential advertiser is on a “select a package” page, customized for the sub-category, with one package highlighted.
Congratulations to Tampa Bay Times for creating a visually appealing, easy-to-use marketplace.
If you are interested in seeing this, or other classified designs from iPublish, reach out to sales@ipublishingmedia.com.
