How Much Could Your Newspaper Make From Tributes in a Year?

Try the revenue calculator to see! Tributes—a special obituary section reverse-published and sorted from recently printed obituaries—is now available to all media companies who publish obituaries; whether they use iPublish Media's AdPortal Obituaries, Legacy.com, or even their own CMS. This means that any newspaper of record for death notices in the country could be earning more money with a [...]

By |2019-05-09T11:16:25-04:00May 8th, 2019|AdPortal, Obituary, Print, Tributes|

Borrell Speakers to Media Executives: Automate & Bundle!

Two key recommendations for local media stood out at the 2019 Borrell & Associates Local Online Advertising Conference (LOAC): 1. Automate the buying process 2. Bundle different ad types in the sale Automate Advertising Buys The most persuasive advocate of automating the advertising buy was Philip Rather, head of local at Facebook. “By 2020, 85% of customer interactions will be [...]

On Second Thought: What to Remember from 2019 Mega-Conference

A couple of weeks have gone by since the 2019 Mega-Conference, giving us time to digest the key messages for this year from a jam-packed three days of listening to speakers and customers. This year, iPublish Media Solutions was pleased to see the new focus on how technology powers online sales, not just outside sales teams. With so many [...]

Serve Your Community And Your Bottom Line With These Obituary Tips

Obituaries play a vital role at newspapers and in the communities we serve. This is one area where technology can improve on the previous ways of gathering information for obituaries. Today’s custom obituary software that takes self-serve entries, automates pagination and provides other options is both a cost-saver and revenue producer for newspapers; but more importantly, the right software [...]

By |2019-01-23T11:59:35-04:00January 23rd, 2019|AdPortal, Obituary, Print, Tributes|

Close that Sale with Unlimited Low-Cost Spec Ads

Close that Sale with Unlimited Low-Cost Spec Ads Included in Every Proposal, Every Time! Sales managers have argued for years that taking spec ads to clients in the field results in more second appointments and additional closings. Some even set “spec ad goals” for reps. It’s a hot topic for every type of agency faced with pitching new business. [...]

By |2018-10-30T14:08:22-04:00October 30th, 2018|AdPortal, Creative, Digital, Facebook Ads, Print, Programmatic, SMB|

Generation Next and the Future of Advertising Sales

What the Changing Age of Business Ownership Means for Advertising SalesAs the ownership and leadership of businesses shifts to a new generation, what these new owners and leaders want from media companies is rapidly changing.10,000 Americans turn 65 every day, allowing millennials to move up into ownership and management roles.This could be great news for local media companies who are [...]

By |2018-10-02T20:39:17-04:00October 2nd, 2018|AdPortal, Print, SMB|

Find Us at LMA Media Transformation 2018

“Sustainable business models, innovation and media transformation.”We are so excited to join our friends and colleagues at the Local Media Association Media Transformation 2018 conference in Kansas City Sept 25-27. The theme of the conference is one we take seriously: “Focus on sustainable business models, innovation and media transformation.”Sustainable business models: if iPublish had a mantra, it would be “self-service [...]

By |2018-09-20T11:32:43-04:00September 18th, 2018|AdPortal, Company, Conferences, Print, Real Estate, Recruitment, SMB|

Why Your Sales Force is Missing 64% of the Market

Your sales force is missing 64% percent of the SMB´s who buy marketing services, and they are doing nothing wrong. That is because 64% of SMBs expect to execute all marketing themselves, according to USA Inside, 2018. That number is also on the rise, up from 51% in 2017. As complex as online marketing platforms can be, local business [...]

By |2018-09-05T09:32:13-04:00September 5th, 2018|AdPortal, Digital, Facebook Ads, Print, Programmatic, SMB|

Millennials to Media Companies: Go full-stack or go home!

Small businesses want to buy a full-stack marketing solution from a single source, according to a report from the Local Search Association. Media companies are poised to reap the rewards of this trend, so long as they solve the puzzle of how to make the margins work. Publishers and media companies need both higher margins on 3rd party digital [...]

LMA’s “Selling Digital Marketing Services” Take-Away: Two Opportunities Stood Out

August 8th and 9th at the Local Media Association's “Selling Digital Marketing Services” conference, two opportunities really stood out. 1. Real Estate Opportunities First were the “facts and figures” Gordon Borrell and Jim Brown shared related to the white-hot opportunities in Real Estate. For example: The average brokerage firm spends $52,969 on advertising (average firm means 3-4 people) Real Estate [...]

By |2018-08-20T14:30:30-04:00August 16th, 2018|AdPortal, balanced media mix, Conferences, Digital, Print, Programmatic|