19 Nov 2020

Find Out How Partnerships Make The Platform Recap

By |2020-11-24T10:59:19-05:00November 19th, 2020|AdPortal, Company, Digital, Facebook Ads, Print, Programmatic, Webinar|

What happens when newspaper leaders join with technology leaders to ensure technology solutions meet their business requirements? Partnerships Make the Platform: Software + Strategy = Success Since iPublish Media's inception, we have listened to our partners and have consistently improved AdPortal to meet our customers’ needs. We accomplished this by creating an agile culture and flat organization which exists [...]

5 Nov 2020

Find Out How Partnerships Make The Platform – Webinar 11/17 3p.m. EST

By |2020-11-10T08:00:01-05:00November 5th, 2020|AdPortal, Digital, Facebook Ads, Print, Programmatic, Real Estate|

What happens when newspaper leaders join with technology leaders to ensure technology solutions meet their business requirements? Partnerships Make the Platform: Software + Strategy = Success Tuesday, Nov. 17 at 3 p.m. ET / 12 p.m. PT Save Your Spot > Join us for this free webinar featuring: Edward Woods, Vice-President and Chief Revenue Officer, MediaNews Group Sally Steed, [...]

7 Oct 2020

Take Back the Real Estate Vertical

By |2020-10-08T09:19:19-04:00October 7th, 2020|AdPortal, Digital, Facebook Ads, Print, Programmatic, Real Estate|

In 2016, the Bay Area News Group saw real estate revenue plummet with national digital players gobbling up the revenue, so they took action! In partnership with iPublish Media Solutions, they built LeadHax, a “digital first” real estate brand with one key advantage over the national digital players—local knowledge and nuanced audience targeting expertise. The results? Booked appointments increased, [...]

10 Jul 2019

Self-Service No Longer A Trend, But An Expectation

By |2019-07-10T14:06:55-04:00July 10th, 2019|AdPortal, Digital, Print|

Newscycle/Naviga recently recommended that their newspaper clients offer an advertising self-service portal and listed eight reasons why this gives newspapers an advantage. In addition to the convenience for advertisers and labor savings for newspapers, they also highlighted increasing evidence that customers today expect to be able to buy and pay online for their advertising for a variety of reasons. [...]

8 May 2019

How Much Could Your Newspaper Make From Tributes in a Year?

By |2019-05-09T11:16:25-04:00May 8th, 2019|AdPortal, Obituary, Print, Tributes|

Try the revenue calculator to see! Tributes—a special obituary section reverse-published and sorted from recently printed obituaries—is now available to all media companies who publish obituaries; whether they use iPublish Media's AdPortal Obituaries, Legacy.com, or even their own CMS. This means that any newspaper of record for death notices in the country could be earning more money with a [...]

26 Mar 2019

Borrell Speakers to Media Executives: Automate & Bundle!

By |2019-03-27T12:19:54-04:00March 26th, 2019|AdPortal, Conferences, Digital, Facebook Ads, Obituary, Print, Real Estate, Recruitment, SMB|

Two key recommendations for local media stood out at the 2019 Borrell & Associates Local Online Advertising Conference (LOAC): 1. Automate the buying process 2. Bundle different ad types in the sale Automate Advertising Buys The most persuasive advocate of automating the advertising buy was Philip Rather, head of local at Facebook. “By 2020, 85% of customer interactions will be [...]

19 Mar 2019

On Second Thought: What to Remember from 2019 Mega-Conference

By |2019-03-20T09:27:39-04:00March 19th, 2019|AdPortal, Conferences, Digital, Facebook Ads, Obituary, Print, Real Estate, Recruitment, SMB|

A couple of weeks have gone by since the 2019 Mega-Conference, giving us time to digest the key messages for this year from a jam-packed three days of listening to speakers and customers. This year, iPublish Media Solutions was pleased to see the new focus on how technology powers online sales, not just outside sales teams. With so many [...]

23 Jan 2019

Serve Your Community And Your Bottom Line With These Obituary Tips

By |2019-01-23T11:59:35-05:00January 23rd, 2019|AdPortal, Obituary, Print, Tributes|

Obituaries play a vital role at newspapers and in the communities we serve. This is one area where technology can improve on the previous ways of gathering information for obituaries. Today’s custom obituary software that takes self-serve entries, automates pagination and provides other options is both a cost-saver and revenue producer for newspapers; but more importantly, the right software [...]

30 Oct 2018

Close that Sale with Unlimited Low-Cost Spec Ads

By |2018-10-30T14:08:22-04:00October 30th, 2018|AdPortal, Creative, Digital, Facebook Ads, Print, Programmatic, SMB|

Close that Sale with Unlimited Low-Cost Spec Ads Included in Every Proposal, Every Time! Sales managers have argued for years that taking spec ads to clients in the field results in more second appointments and additional closings. Some even set “spec ad goals” for reps. It’s a hot topic for every type of agency faced with pitching new business. [...]

2 Oct 2018

Generation Next and the Future of Advertising Sales

By |2018-10-02T20:39:17-04:00October 2nd, 2018|AdPortal, Print, SMB|

What the Changing Age of Business Ownership Means for Advertising SalesAs the ownership and leadership of businesses shifts to a new generation, what these new owners and leaders want from media companies is rapidly changing.10,000 Americans turn 65 every day, allowing millennials to move up into ownership and management roles.This could be great news for local media companies who are [...]

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