We are excited to announce the release of a new solution, AdPortal Programmatic. The standard AdPortal platform was streamlined and rebranded so a typical media sales rep or CSR can use it internally to create multiple high quality digital specs. Specs can be emailed to prospects directly from AdPortal and then upsold and converted into a sold campaign. It also allows the rep to manage all of the account’s campaigns using the AdPortal dashboard. AdPortal offers customized packages which include retargeting features and dynamic integration into a DSP. There were two key developments; first, we added the ability to build multiple IAB sizes using the same content in a single workflow; and second, we added support for HTML5. The production of any number of digital display ads within a single workflow and integration with popular DSP’s like theTradeDesk are key parts of the solution.
We were looking for a digital agency partner to assist in taking AdPortal Programmatic to market. We worked with AdCellerant of Denver, CO because of their wealth of experience in the digital agency space and a similar organizational culture. Both companies are lean fast moving progressive organizations dedicated to product innovation and strong customer support.
Adportal Programmatic is available immediately with a new per transaction licensing model. This offers a low point of entry and turnkey configuration enabling a media company to be up and running within a week.