We are excited to announce the release of a new enhancement – AdPortal Facebook. Based on the standard AdPortal platform, it is used to create news feed mobile and browser targeted Facebook ads. We have integrated the Facebook API with iPublish Media AdPortal so that it will dynamically connect the advertiser into the Facebook database, select their Facebook page, and select saved targeted audiences that are setup and managed by the media company. Geo-targeting of the campaigns is enabled as well, giving the advertiser a choice of zip codes they want targeted. These enhancements follows the similar flow of the existing adportal that customers are already familiar: design, proof, schedule, and pay for their ad. The very simple user experience is ideal for small business advertisers, real estate agents, and others.
“With the success of our programmatic enhancement our users were all requesting that we add Facebook.” said Brian Gorman, Vice President of Sales at iPublish, “Working with a few of our key customers who have been selling Facebook campaigns we enabled AdPortal based on their valuable input. In doing this AdPortal is now a dynamic Facebook management platform as well as the industry’s leading self-service solution.”
The Adportal Facebook enhancement was displayed at the Mega Conference in Orlando, FL in February and then at Borrell LOAC Conferene in New York City in March. Feedback has been very positive and we are currently working with several customers to implement this new feature. If you are interested in learning more about how AdPortal Facebook and how it works to create Facebook Ads, please contact us for a demo or additional information.