Over the past decade, newspapers have asked for all kinds of new features in their self-serve AdPortal®, and we answered by continuously iterating our advertising platform to meet these priorities. Here are a few of your top concerns that are now standard features in iPublish AdPortal®: Leverage the call center Not only do customers now place DIY orders for [...]
A funny thing happened over the past few years as regional and national media organizations consolidated - call center representatives absorbed an increasing number of transactions and more responsibility. Today, these call-center teams are smaller than ever before and responsible for customer support, inbound order-taking, and outbound sales for a growing number of products, platforms, and packages. Additionally, these teams [...]
iPublish Media Solutions Partners with Nexta.io to Provide Expanded Digital Capabilities Westborough, MA and Tampa, FL (Aug 2, 2022) – Nexta.io and iPublish Media Solutions announce a partnership to provide newspapers and media companies with the ease-of-use and proven print capabilities of iPublish’s AdPortal with Nexta.io’s omnichannel digital marketing platform with a proprietary and AI-driven performance optimization engine and [...]
What happens when newspaper leaders join with technology leaders to ensure technology solutions meet their business requirements? Partnerships Make the Platform: Software + Strategy = Success Since iPublish Media's inception, we have listened to our partners and have consistently improved AdPortal to meet our customers’ needs. We accomplished this by creating an agile culture and flat organization which exists [...]
What happens when newspaper leaders join with technology leaders to ensure technology solutions meet their business requirements? Partnerships Make the Platform: Software + Strategy = Success Tuesday, Nov. 17 at 3 p.m. ET / 12 p.m. PT Save Your Spot > Join us for this free webinar featuring: Edward Woods, Vice-President and Chief Revenue Officer, MediaNews Group Sally Steed, [...]
In 2016, the Bay Area News Group saw real estate revenue plummet with national digital players gobbling up the revenue, so they took action! In partnership with iPublish Media Solutions, they built LeadHax, a “digital first” real estate brand with one key advantage over the national digital players—local knowledge and nuanced audience targeting expertise. The results? Booked appointments increased, [...]
As avid readers of blogs and LinkedIn posts from industry leaders, we came across this article re-posted by our colleagues at Brainworks - “8 Ways to Increase Digital Revenue by 50% or More.” With a headline like that, we had to stop and read it. It contains some valuable tips, we agree with many of the author’s tips, and [...]
Close that Sale with Unlimited Low-Cost Spec Ads Included in Every Proposal, Every Time! Sales managers have argued for years that taking spec ads to clients in the field results in more second appointments and additional closings. Some even set “spec ad goals” for reps. It’s a hot topic for every type of agency faced with pitching new business. [...]
Your sales force is missing 64% percent of the SMB´s who buy marketing services, and they are doing nothing wrong. That is because 64% of SMBs expect to execute all marketing themselves, according to USA Inside, 2018. That number is also on the rise, up from 51% in 2017. As complex as online marketing platforms can be, local business [...]
Small businesses want to buy a full-stack marketing solution from a single source, according to a report from the Local Search Association. Media companies are poised to reap the rewards of this trend, so long as they solve the puzzle of how to make the margins work. Publishers and media companies need both higher margins on 3rd party digital [...]
