13 Aug 2019

“8 Ways to Increase Digital Revenue by 50% or More” – You Have To Read This

By |2019-08-14T10:35:57-04:00August 13th, 2019|AdPortal, Digital, Programmatic, SMB|

As avid readers of blogs and LinkedIn posts from industry leaders, we came across this article re-posted by our colleagues at Brainworks - “8 Ways to Increase Digital Revenue by 50% or More.” With a headline like that, we had to stop and read it. It contains some valuable tips, we agree with many of the author’s tips, and [...]

30 Oct 2018

Close that Sale with Unlimited Low-Cost Spec Ads

By |2018-10-30T14:08:22-04:00October 30th, 2018|AdPortal, Creative, Digital, Facebook Ads, Print, Programmatic, SMB|

Close that Sale with Unlimited Low-Cost Spec Ads Included in Every Proposal, Every Time! Sales managers have argued for years that taking spec ads to clients in the field results in more second appointments and additional closings. Some even set “spec ad goals” for reps. It’s a hot topic for every type of agency faced with pitching new business. [...]

5 Sep 2018

Why Your Sales Force is Missing 64% of the Market

By |2018-09-05T09:32:13-04:00September 5th, 2018|AdPortal, Digital, Facebook Ads, Print, Programmatic, SMB|

Your sales force is missing 64% percent of the SMB´s who buy marketing services, and they are doing nothing wrong. That is because 64% of SMBs expect to execute all marketing themselves, according to USA Inside, 2018. That number is also on the rise, up from 51% in 2017. As complex as online marketing platforms can be, local business [...]

27 Aug 2018

Millennials to Media Companies: Go full-stack or go home!

By |2018-09-05T08:31:00-04:00August 27th, 2018|AdPortal, balanced media mix, Digital, Facebook Ads, Print, Programmatic, SMB|

Small businesses want to buy a full-stack marketing solution from a single source, according to a report from the Local Search Association. Media companies are poised to reap the rewards of this trend, so long as they solve the puzzle of how to make the margins work. Publishers and media companies need both higher margins on 3rd party digital [...]

16 Aug 2018

LMA’s “Selling Digital Marketing Services” Take-Away: Two Opportunities Stood Out

By |2018-08-20T14:30:30-04:00August 16th, 2018|AdPortal, balanced media mix, Conferences, Digital, Print, Programmatic|

August 8th and 9th at the Local Media Association's “Selling Digital Marketing Services” conference, two opportunities really stood out. 1. Real Estate Opportunities First were the “facts and figures” Gordon Borrell and Jim Brown shared related to the white-hot opportunities in Real Estate. For example: The average brokerage firm spends $52,969 on advertising (average firm means 3-4 people) Real Estate [...]

30 Jul 2018

The “Halo Effect” – A Key Advantage Local Media Companies Have Over Agencies for Online Marketing

By |2018-07-30T23:47:09-04:00July 30th, 2018|AdPortal, balanced media mix, Digital, Print, Programmatic, SMB|

Local media companies often overlook the full value of their ‘halo effect’, or additional value and performance of advertising that runs next to credible content. In effect, the ´trust´ in the content, rubs off on the advertising. It is time to start telling this story, and time to leverage this long-earned trust with local businesses in your community. This is [...]

17 Jul 2018

Time for self-service? Ask Amazon, Expedia and your bank….

By |2018-07-17T11:39:57-04:00July 17th, 2018|AdPortal, balanced media mix, Digital, Print, Programmatic, SMB|

Most media companies consider the primary benefits of self-service platforms as a means to reduce costs of selling, delivering ads, and marketing services to small businesses. But a new article in Editor & Publisher points out that a great user-interface for transactions actually adds value for the advertiser as well. E&P included “Amazonified” ad transactions on a key benefit [...]

26 Jun 2018

Three Must-Haves for a Successful Self-Serve Platform

By |2018-06-26T16:16:49-04:00June 26th, 2018|AdPortal, balanced media mix, Digital, Facebook Ads, Print, Programmatic|

Three things you need for a successful self-serve program There is a huge buzz around self-serve advertising platforms. For example, on its last earnings call in April 2018, Facebook touted the accessibility of its ad platform. Many of its 6 million advertisers are SMBs (small to medium sized businesses)*. Local media companies are working to find profitable ways to [...]

8 May 2018

LMA Take-Away: We are local ad agencies, and we need a disciplined commitment to follow the data

By |2018-05-10T11:28:03-04:00May 8th, 2018|AdPortal, balanced media mix, Conferences, Digital, Print, Programmatic|

Do you believe in data? Last week the iPublish Media team joined media and advertising leaders at the Local Media Association Digital Revenue Summit to discuss practical strategies to grow local digital advertising revenue and reduce operating costs for traditional newspaper and broadcast companies. "The market leaders from our benchmarking data look more like ad agencies than media companies," said [...]

17 Apr 2018

74% of SMB´s purchase both traditional and digital media

By |2018-05-08T15:40:56-04:00April 17th, 2018|AdPortal, balanced media mix, Digital, Facebook Ads, Print, Programmatic|

SMB's use both Traditional and Digital Media The latest Borrell Associates Small Business Report shows that 74% of SMB’s use both traditional and digital media. 74% of SMB's used digital and traditional advertising together. In fact, 22% of SMB´s use only traditional media and 3% use only digital alone. So the largest market is businesses already buying across multiple [...]