Over the past decade, newspapers have asked for all kinds of new features in their self-serve AdPortal®, and we answered by continuously iterating our advertising platform to meet these priorities. Here are a few of your top concerns that are now standard features in iPublish AdPortal®: Leverage the call center Not only do customers now place DIY orders for [...]
A funny thing happened over the past few years as regional and national media organizations consolidated - call center representatives absorbed an increasing number of transactions and more responsibility. Today, these call-center teams are smaller than ever before and responsible for customer support, inbound order-taking, and outbound sales for a growing number of products, platforms, and packages. Additionally, these teams [...]
iPublish Media Solutions Partners with Nexta.io to Provide Expanded Digital Capabilities Westborough, MA and Tampa, FL (Aug 2, 2022) – Nexta.io and iPublish Media Solutions announce a partnership to provide newspapers and media companies with the ease-of-use and proven print capabilities of iPublish’s AdPortal with Nexta.io’s omnichannel digital marketing platform with a proprietary and AI-driven performance optimization engine and [...]
“Click-to-add a city” for obituaries launches for all partners on September 1, 2022 A new enhancement will be added to AdPortal Obituaries so media partners can provide even better service to funeral homes. Population trends tell us that more and more families want their obituary to reach people in more than one location – it’s the reason newspapers already [...]
As we celebrate Pride month, the iPublish Media Solutions team turned our thoughts to supporting the LGBTQ community and the equalities achieved regarding obituaries. People of all sexual orientations, gender identities and relationship preferences are now able to be authentically memorialized by their loved ones in obituaries. This was not always the case. For generations, people who wrote obituaries [...]
Families may not understand the value of Facebook Obituaries (AdPortal Targeted Obituaries) included with the online and print obituary package - until after it runs. Traditional Facebook posts only reach an average 10% to 40% of friends*. The addition of Targeted Obituaries extends a focused reach to people the family may not know but their loved one may have [...]
Most families appreciate having the extra distribution of their obituary on Facebook, especially as it alleviates the need to find and inform long lost friends, colleagues, and others from various stages of a loved ones life. For adult children, many of these friendships occurred before they were even born. However, families are also price sensitive, and having to make [...]
What happens when newspaper leaders join with technology leaders to ensure technology solutions meet their business requirements? Partnerships Make the Platform: Software + Strategy = Success Since iPublish Media's inception, we have listened to our partners and have consistently improved AdPortal to meet our customers’ needs. We accomplished this by creating an agile culture and flat organization which exists [...]
What happens when newspaper leaders join with technology leaders to ensure technology solutions meet their business requirements? Partnerships Make the Platform: Software + Strategy = Success Tuesday, Nov. 17 at 3 p.m. ET / 12 p.m. PT Save Your Spot > Join us for this free webinar featuring: Edward Woods, Vice-President and Chief Revenue Officer, MediaNews Group Sally Steed, [...]
In 2016, the Bay Area News Group saw real estate revenue plummet with national digital players gobbling up the revenue, so they took action! In partnership with iPublish Media Solutions, they built LeadHax, a “digital first” real estate brand with one key advantage over the national digital players—local knowledge and nuanced audience targeting expertise. The results? Booked appointments increased, [...]
