iPublish Media Solutions and Legacy.com are hosting a roundtable discussion on new Obituary strategies at LMA’s Digital Summit Week.
Friday, August 14th at 1:30pm
Leveraging Social Audiences to Create a Better Obituary
When was the last time you received a message from your customer like this? Find out how The Chicago Sun-Times and The Salt Lake City Tribune are getting this kind of feedback from families in their community,
“We are so thankful for the opportunity to communicate the passing of our Mother with extended family and friends through the added Facebook option during this difficult time in the world where we cannot all be together.”
The Cummins Family (to The Chicago Sun-Times )
and funeral homes that work with them.
“The Siwe family was touched after they received so many kind messages from friends of their mother who they had never met before on Facebook. Receiving these loving messages helped with their loss.”
The Siwe Family (Matz Funeral Home)
We are excited to have Sally Steed, SVP of Advertising at The Salt Lake City Tribune, and Mary Hoffman, Director of Classified at The Chicago Sun-Times, share their success stories about a new and exciting approach they have taken to transition print obituaries to customized targeted social notices. They will share their strategy, implementation plan, results, customer feedback, and more. And of course, we’ll be talking revenue!
Brian Gorman, EVP and Chief Revenue Officer at iPublish Media Solutions, and Ernie Roth, General Manager of Legacy.com, will moderate the discussion.
If your newspaper is a member of Local Media Association, LION, INN and other associations promoting local news, there is no charge to attend!
If you are unable to attend the session, please contact us – we will send you a link to the roundtable video, as well as schedule time for a one-on one discussion.