Over the past decade, newspapers have asked for all kinds of new features in their self-serve AdPortal®, and we answered by continuously iterating our advertising platform to meet these priorities. Here are a few of your top concerns that are now standard features in iPublish AdPortal®: Leverage the call center Not only do customers now place DIY orders for [...]
A funny thing happened over the past few years as regional and national media organizations consolidated - call center representatives absorbed an increasing number of transactions and more responsibility. Today, these call-center teams are smaller than ever before and responsible for customer support, inbound order-taking, and outbound sales for a growing number of products, platforms, and packages. Additionally, these teams [...]
Westborough, MA., June 9, 2021 – In less than six months, McClatchy Newspapers converted nearly 40% of public notices to a DIY automated process powered by iPublish Media Solutions. After launching iPublish Media‘s AdPortal Public Notices, all print notices are now being created and purchased using AdPortal’s self-service workflow. The portal has automated pricing, designing and placing the public [...]
Reaching Friends and Family How do you put a price on love, on connection and on memories? Families placing obituaries, planning funerals, making arrangements have so much to think about. When it comes to sharing the news - newspapers, calls, emails, social media (they may have access to the Facebook account of the deceased) - those methods do not [...]
iPublish Media Solutions and Legacy.com are hosting a roundtable discussion on new Obituary strategies at LMA's Digital Summit Week. Friday, August 14th at 1:30pm Leveraging Social Audiences to Create a Better Obituary REGISTER TODAY When was the last time you received a message from your customer like this? Find out how The Chicago Sun-Times and The Salt Lake [...]
A recent round of news reports have underscored how critical paid public notices are for many newspapers simply trying to stay afloat. The recent articles in Editor & Publisher, LocalMediaInsider and Poynter Institute also convey how the franchise is under increasing attacks from some state legislatures around the country. While most of these battles are over for 2020, the [...]
If you don’t work for a newspaper, you probably don’t know who is one of the most difficult people to replace when they are away from the office. Hint: it is not the publisher or the top sales rep, but the person who oversees public notice ads. Public Notice Challenges Typically part of the classifieds department, the people in [...]
