7 Oct 2020

Take Back the Real Estate Vertical

By |2020-10-08T09:19:19-04:00October 7th, 2020|AdPortal, Digital, Facebook Ads, Print, Programmatic, Real Estate|

In 2016, the Bay Area News Group saw real estate revenue plummet with national digital players gobbling up the revenue, so they took action! In partnership with iPublish Media Solutions, they built LeadHax, a “digital first” real estate brand with one key advantage over the national digital players—local knowledge and nuanced audience targeting expertise. The results? Booked appointments increased, [...]

7 Oct 2020

It’s Hard To Define, But You Know It When You See It

By |2020-10-07T12:27:15-04:00October 7th, 2020|AdPortal, Conferences, Digital, Facebook Ads, Obituary, Webinar|

A recent Local Marketing Trends Podcast with Corey Elliot and Gordon Borrell discusses the results of recent Borrell Associates “Content Marketing & Branded Content” survey conducted on behalf of the Local Media Consortium. The survey results give hope to local media that Fall, and holidays advertising will be better than Spring & Summer in 2020. Gordon & Corey discuss “what [...]

25 Aug 2020

FAQ: 10 Questions About Targeted Facebook Ads Answered

By |2020-08-31T17:09:15-04:00August 25th, 2020|AdPortal, Conferences, Digital, Facebook Ads, Obituary, Webinar|

We gathered your questions about implementing Targeted Obituaries from the presentation with the Chicago Sun-Times and Utah Media Group (Salt Lake Tribune) at the 2020 Local Media Association Digital Summit. Here are the most common questions asked: How does the Facebook targeting compete, complement or make redundant Legacy.com’s new local newspaper-branded Facebook page for obituaries? The targeted [...]

18 Aug 2020

The Biggest Surprise About Targeted Obituaries On Facebook: Love

By |2020-08-31T13:17:25-04:00August 18th, 2020|AdPortal, Digital, Public Notices|

Reaching Friends and Family How do you put a price on love, on connection and on memories? Families placing obituaries, planning funerals, making arrangements have so much to think about. When it comes to sharing the news - newspapers, calls, emails, social media (they may have access to the Facebook account of the deceased) - those methods do not [...]

11 Aug 2020

Leveraging Social Audiences to Create a Better Obituary

By |2020-08-11T13:12:23-04:00August 11th, 2020|AdPortal, Digital, Public Notices|

iPublish Media Solutions and Legacy.com are hosting a roundtable discussion on new Obituary strategies at LMA's Digital Summit Week. Friday, August 14th at 1:30pm Leveraging Social Audiences to Create a Better Obituary REGISTER TODAY When was the last time you received a message from your customer like this? Find out how The Chicago Sun-Times and The Salt Lake [...]

16 Jul 2020

Public Notices In The News

By |2020-07-16T12:09:55-04:00July 16th, 2020|AdPortal, Digital, Public Notices|

A recent round of news reports have underscored how critical paid public notices are for many newspapers simply trying to stay afloat. The recent articles in Editor & Publisher, LocalMediaInsider and Poynter Institute also convey how the franchise is under increasing attacks from some state legislatures around the country. While most of these battles are over for 2020, the [...]

2 Jul 2020

Team Highlight – James Allen, Senior Sales Engineer

By |2020-07-14T09:37:41-04:00July 2nd, 2020|AdPortal, Digital, Facebook Ads, SMB|

Spotlight on James Allen, Senior Sales Engineer If you’ve met James Allen, the low-key senior sales engineer at iPublish Media, you probably have no idea about his background.  James is both a veteran who jumped out of airplanes and a Dad who most recently converted an attic space into an air conditioned play-room for his ten-year old son. James’ [...]

29 Jun 2020

The Formula For Self-Service Success = Plan + Execution. Just Ask “The Day”

By |2020-06-30T15:45:57-04:00June 29th, 2020|AdPortal, Digital, Facebook Ads, SMB|

With over 13 years in the self-service advertising business and over 600 AdPortals launched for newspapers, broadcasters, and real estate brokerages, the team at iPublish Media Solutions has observed different success rates at similar circulation newspapers using the exact same software. Success takes many forms: ROI, self-service adoption rate, upsells to clients discovered through self-service, lower cost of sales, [...]

3 Jun 2020

Announcements Are Making A Comeback At Newspapers

By |2020-06-05T15:00:11-04:00June 3rd, 2020|AdPortal, Digital, Facebook Ads, SMB|

There is at least one piece of good news for newspapers struggling through the shutdowns: Announcements may be making a comeback as a revenue category for newspapers. Graduation announcements are leading the way. This year students have been left out of proms and parties due to safety concerns and parents desperate to celebrate their kids’ accomplishments have been posting [...]

29 May 2020

The Best Use Of Self-Serve Advertising May Surprise You

By |2020-06-01T12:08:26-04:00May 29th, 2020|AdPortal, Digital, Facebook Ads, SMB|

Self-serve advertising for SMBs is catching on fire with local media companies who understand its best use: As an efficient way to attract new customers. “This is the most misunderstood aspect of the DIY platforms,” according to Brian Gorman, co-founder of iPublish Media Solutions. The Value of Self-Service Traditionally, media companies who added a self-serve platform thought of it [...]

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