If you are a newspaper publisher, your press association is working on the creation of a statewide network for public notice placement.
We all agree that state press associations should host a statewide public notice network online — they already have relationships with most newspapers and are dedicated to keeping newspapers central to public notice distribution.
But state governments are also considering hosting online public notices on their own sites.
Many state press associations are now considering adopting iPublish’s aggregated statewide site, State Public Notice Marketplace, as the statewide platform.
Here is why iPublish is getting more attention and is the smart choice:
It is the industry standard for e-commerce advertising
It’s all we do. With over 15 years in business, iPublish continues to iterate and will lead the industry in years to come. The State Public Notice Marketplace provides a public service for each state, on the same Adportal software familiar to hundreds of newspapers, and optimized by millions of dollars in online transactions.
It is the most accessible public notices ad portal
The whole purpose of public notice publication requirements is to allow the widest distribution, and today that also means public access to find and search notices. A great user experience helps build the constituency that supports these requirements.
It streamlines a significant number of workflow issues for newspapers and associations
One newspaper, The Houston Chronicle, recently counted a reduction of 5 to 7 steps and 20 hours a week from their original manual process, just in the first phase of adopting AdPortal Public Notices. The platform is based on step-saving technology such as automated affidavits and bulk uploading for up to 50 public notices at once.
Many newspapers already use other iPublish Adportals
Since AdPortal Public notices uses the same platform, this makes integration a snap, not to mention reduced training time and high adoption rate.
It produces a new revenue stream for associations and allows them to provide a valuable service to smaller newspapers.
Letting small newspapers use the State Public Notice Marketplace for intake, for a small fee, allows them to access state-of-the-art software that would not be affordable at very low volume levels. The state press associations also get higher recurring revenues to support other services.
Customer service is a core strength
The outstanding customer service is one reason we have so many glowing referrals and testimonials. Our relationships with customers are ongoing, not just before a sale.
iPublish AdPortal stands with the newspaper industry
By contracting only with newspapers, we remove any risk of disintermediation later.