New Year New Outlook: Three Things To Do In 2025

As we look ahead to 2025, we want to share the top 3 best practices we’ve observed across our most successful markets.

1. Make it easy for customers to buy.

Buyers increasingly prefer buying online and expect a smooth experience. Have you fully automated the purchasing of Public Notices, Classifieds, and Obituaries? The technology today is better than ever and iPublish can help you by providing the best user experience and margins.

But can your customers find these ads and notices easily on your website? Part of a great experience is when people can get to exactly what they want without scrolling around. So make your product easy to spot by adding links in your top navigation section; and most importantly, make sure the corresponding “Place an Ad/Notice” links are as prominent.

2. Offer value-added products customers love.

A few things became clear to our media partners in the past couple of years: Customers buy more online when they have options that bring additional value and benefits.

For obituaries, that could mean adding permanent memorials like obituary plaques, bookmarks, and memorial trees. Or add social media presence by offering targeted Facebook advertising—where customers choose targeted interests and cities without ever having to learn Facebook advertising.

For legals, that could mean the ability to bulk upload notices or offer dry affidavit signatures to streamline processes. For any of your verticals, we can also help reach additional audiences by sending feeds to recruitment vendors and/or state press associations

Today, we work hard to provide a comprehensive and user-friendly ad/notice purchase experience for our media partners. All you need to do is choose the right partner!

3. Refresh your brand.

It’s time to update your AdPortal brand(s) to the newest look with the latest functionality.

Many AdPortals were implemented some time ago and the designs can use a modern tweak. Focus on less clicks in the purchase process by combining the hosting or Tribute section data collection w/ the notice building form, promote your packages on the landing page, use page space to promote other offers to buyers by placing a static ad in the workflow. You can work with your project manager to get ideas of the newest design and get scheduled this year for an upgrade.