Over the past decade, newspapers have asked for all kinds of new features in their self-serve AdPortal®, and we answered by continuously iterating our advertising platform to meet these priorities. Here are a few of your top concerns that are now standard features in iPublish AdPortal®: Leverage the call center Not only do customers now place DIY orders for [...]
A funny thing happened over the past few years as regional and national media organizations consolidated - call center representatives absorbed an increasing number of transactions and more responsibility. Today, these call-center teams are smaller than ever before and responsible for customer support, inbound order-taking, and outbound sales for a growing number of products, platforms, and packages. Additionally, these teams [...]
Families may not understand the value of Facebook Obituaries (AdPortal Targeted Obituaries) included with the online and print obituary package - until after it runs. Traditional Facebook posts only reach an average 10% to 40% of friends*. The addition of Targeted Obituaries extends a focused reach to people the family may not know but their loved one may have [...]
Every year state legislatures around the country initiate bills to remove the requirements for public notices to be published in print in favor of online only. Don’t wait for a bill to pass. Here are 10 pro-active things publishers and media organizations can do right now to protect their public notice franchises. Make sure your public notices are online [...]
News Publishing Business Summit - All Things Audience & Advertising September 16-17, 2021 St. Louis, Missouri We are excited to support our industry by sponsoring Media Alliance 360/E&P 2021 News Publishing Business Summit. We are especially excited about the General Session - The Future of Public Notices. on September 16 at 2:15 pm. Public Notices are vital to both transparency [...]
