Three Must-Have Objectives for Local Media in 2020 We’ve come a long way. In 2020, local media companies increasingly understand the rules of the game—invest in editorial and revenue growth, and automate everything else possible in the back end to reduce costs. Companies that forget one of the three legs of a stool get stuck in a binary trap—cut [...]
The start of a new year brings upon the start of Conference season. iPublish Media Solutions is looking forward to attending several top digital and newspaper conferences the first part of this year. Between networking with old friends, meeting new friends, picking up top tips from keynote speakers, and sharing ways AdPortal can support revenue goals and reduce operation [...]
Four 2020 trends to benefit your sales organization One of the most promising trends in the media industry may not sound exciting until you realize the full potential: automation. The elimination (or consolidation) of processes that used to take multiple steps and many man-hours are reduced to minutes. Additionally, many common errors in manual processes are eliminated by software [...]
As we near the end of 2019, we want to thank all of our partners and recognize our new partner launches. So many companies have given us their confidence to help them grow revenue, reduce costs, and ease operations. Our new partner portals join over 570+ active AdPortals publishers around the world, who integrate AdPortals with their front-end system, credit [...]
For the year-end, we thought we’d try a “culture blog” - letting you in on what the people in our company are really about, what we care about and how we interact. The truth about smaller companies is that they don’t often talk about culture and core values — they just “exist.” So talking about culture definitely requires some [...]
During the holidays we look forward to spending time with family, eating special meals, maybe even taking a wonderful vacation. It can also be a stressful time - the office may be short-staffed or busy with multiple commitments. There is enough to do without having to follow up with advertisers to make sure their ads get submitted on time. [...]
2020 Forecast Recent forecasts on advertising spending for 2020 includes a couple of important takeaways for local media managers making strategic plans for next year. Topping the charts for increased spending in 2020 are auto and real estate, each of which are forecasted to be up by a little more than 3% next year, with about 20% of realtors [...]
About Diana For 20 years, Diana worked in the newspaper industry with various positions from account manager to web producer. Each position provided an opportunity to grow and learn different aspects of the industry. Starting as an intern at JWT agency to her current role at iPublish Media, she has always enjoyed putting the pieces of the puzzle together [...]
Our newspaper partner customers have great ideas that over the years have turned to enhancements to the iPublish Media Solutions AdPortal Self-Service advertising platform. These benefits extend to our other partners, helping the overall industry. We want to take a moment to say thank you and acknowledge the contributions to the newspaper industry from our partners—sharing ideas to improve [...]
Since 2017, Bay Area News Group and iPublish Media Solutions have worked together to develop a real estate solution to offer self-serve programmatic campaigns to real estate brokers and agents in order to compete with AdWerx and other digital companies. Bay Area News Group came to iPublish for help to develop this custom platform that would address the Real [...]
