7 Oct 2020

It’s Hard To Define, But You Know It When You See It

By |2020-10-07T12:27:15-04:00October 7th, 2020|AdPortal, Conferences, Digital, Facebook Ads, Obituary, Webinar|

A recent Local Marketing Trends Podcast with Corey Elliot and Gordon Borrell discusses the results of recent Borrell Associates “Content Marketing & Branded Content” survey conducted on behalf of the Local Media Consortium. The survey results give hope to local media that Fall, and holidays advertising will be better than Spring & Summer in 2020. Gordon & Corey discuss “what [...]

25 Aug 2020

FAQ: 10 Questions About Targeted Facebook Ads Answered

By |2020-08-31T17:09:15-04:00August 25th, 2020|AdPortal, Conferences, Digital, Facebook Ads, Obituary, Webinar|

We gathered your questions about implementing Targeted Obituaries from the presentation with the Chicago Sun-Times and Utah Media Group (Salt Lake Tribune) at the 2020 Local Media Association Digital Summit. Here are the most common questions asked: How does the Facebook targeting compete, complement or make redundant Legacy.com’s new local newspaper-branded Facebook page for obituaries? The targeted [...]

9 Mar 2020

Live at Borrell Miami LOAC 2020 – Rapid-Fire Case Study Session

By |2020-03-18T11:53:29-04:00March 9th, 2020|AdPortal, Conferences, Digital, SMB|

STRATEGIES FOR DRIVING REVENUE ACROSS VERTICALS: iPUBLISH VERTICALS PLUS On Monday, March 9, 2020 at #BorrellMiami LOAC conference, Brian Gorman, Chief Revenue Officer of iPublish Media Solutions, presented solutions for automated sales and fulfillment processes for digital advertising across verticals. Listen to the presentation, recorded live at Borrell's LOAC Conference. Live from #BorrellMiami Brian Gorman introduces Verticals PLUS! Posted [...]

2 Mar 2020

Selling While You Sleep? A Sneak Peek At Our Borrell Miami Presentation

By |2020-03-03T09:43:54-05:00March 2nd, 2020|AdPortal, Conferences|

Are you headed to Miami for Borrell Miami 2020 next week? Borrell's conference is all about local, online/digital media, and all about advertising. iPublish Media Solutions is looking forward to meeting with attendees to help find BIY solutions for their digital advertising needs, from online ads to Facebook, across multiple verticals. Rapid-Fire Session Be sure to mark your calendar [...]

25 Feb 2020

Insights from Mega Conference 2020

By |2020-02-25T13:49:00-05:00February 25th, 2020|AdPortal, Conferences|

We all agreed that the Key Executive Mega-Conference this year was the best one to which we’ve ever been. A few reasons: It seems that the waters have settled for many publishers; now the teams at the helm appear ready to make moves. The location/venue was smaller and tighter, and frankly there were fewer distractions with less long walks [...]

18 Feb 2020

Live at Mega-Conference 2020 – Solutions Stage

By |2020-02-18T14:25:45-05:00February 18th, 2020|AdPortal, Conferences|

STRATEGIES FOR DRIVING SIGNIFICANT REAL ESTATE REVENUE: BOTH DIGITAL AND PRINT On Tuesday, February 18th at the #2020MegaConf Eric Bloom, Advertising Director of Bay Area News Group, and Brian Gorman, Executive Vice President of iPublish Media Solutions, presented a successful real estate advertising solution. LeadHax is a self-service application, a door-opener sales tool and can re-energize your real estate [...]

11 Feb 2020

Mega-Conference 2020 Checklist – Don’t Miss These 5 Things!

By |2020-02-11T15:38:37-05:00February 11th, 2020|AdPortal, Conferences|

Our first stop of the conference season is to Fort Worth, Texas for the 2020 Mega-Conference starting February 17, 2020. We are looking forward to sharing new innovations with long-time colleagues and friends, and to meeting new ones. Make the most of your Mega-Conference - here are the 5 things we suggest you not miss during the conference. If [...]

10 Jan 2020

Where in the World is iPublish Media This Decade?

By |2020-01-13T10:16:51-05:00January 10th, 2020|AdPortal, Conferences|

The start of a new year brings upon the start of Conference season. iPublish Media Solutions is looking forward to attending several top digital and newspaper conferences the first part of this year. Between networking with old friends, meeting new friends, picking up top tips from keynote speakers, and sharing ways AdPortal can support revenue goals and reduce operation [...]

1 Oct 2019

Lots of Learning for Newspapers at California Realtor’s Association Meeting Last Week

By |2019-10-02T16:18:59-04:00October 1st, 2019|AdPortal, balanced media mix, Conferences, Real Estate|

I had the great fortune of joining our partners from Media News Group in their booth in California last week for the California Realtor’s Association Meeting. What a great chance to interact with brokers and agents, and hear how our clients use our software to make sales. What was immediately apparent were three things: ONE: Agents and brokers are [...]

26 Mar 2019

Borrell Speakers to Media Executives: Automate & Bundle!

By |2019-03-27T12:19:54-04:00March 26th, 2019|AdPortal, Conferences, Digital, Facebook Ads, Obituary, Print, Real Estate, Recruitment, SMB|

Two key recommendations for local media stood out at the 2019 Borrell & Associates Local Online Advertising Conference (LOAC): 1. Automate the buying process 2. Bundle different ad types in the sale Automate Advertising Buys The most persuasive advocate of automating the advertising buy was Philip Rather, head of local at Facebook. “By 2020, 85% of customer interactions will be [...]

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