24 Jan 2023

What Newspapers Really Want

By |2023-01-24T16:34:17-05:00January 24th, 2023|AdPortal, Classified, Digital, Facebook Ads, Legals, Obituary, Print, Programmatic, Public Notices, Real Estate|

Over the past decade, newspapers have asked for all kinds of new features in their self-serve AdPortal®, and we answered by continuously iterating our advertising platform to meet these priorities. Here are a few of your top concerns that are now standard features in iPublish AdPortal®: Leverage the call center Not only do customers now place DIY orders for [...]

10 Jan 2023

2023 Resolution: World-class Customer Service with Streamlined Call Center

By |2023-01-10T07:58:46-05:00January 10th, 2023|AdPortal, Classified, Digital, Facebook Ads, Legals, Obituary, Print, Programmatic, Public Notices, Real Estate|

A funny thing happened over the past few years as regional and national media organizations consolidated - call center representatives absorbed an increasing number of transactions and more responsibility. Today, these call-center teams are smaller than ever before and responsible for customer support, inbound order-taking, and outbound sales for a growing number of products, platforms, and packages. Additionally, these teams [...]

15 Mar 2021

Why AdPortal Real Estate Is A Game-Changer

By |2021-11-11T12:35:31-05:00March 15th, 2021|AdPortal, Real Estate|

Some media customers are surprised to learn that the AdPortal vertical that is the top revenue producer right after Obituaries, is Real Estate. They still think of real estate as a declining classifieds category with the large remaining buys coming from new home builders. But other local media have turned that story on its head. By implementing AdPortal Real [...]

5 Nov 2020

Find Out How Partnerships Make The Platform – Webinar 11/17 3p.m. EST

By |2020-11-10T08:00:01-05:00November 5th, 2020|AdPortal, Digital, Facebook Ads, Print, Programmatic, Real Estate|

What happens when newspaper leaders join with technology leaders to ensure technology solutions meet their business requirements? Partnerships Make the Platform: Software + Strategy = Success Tuesday, Nov. 17 at 3 p.m. ET / 12 p.m. PT Save Your Spot > Join us for this free webinar featuring: Edward Woods, Vice-President and Chief Revenue Officer, MediaNews Group Sally Steed, [...]

7 Oct 2020

Take Back the Real Estate Vertical

By |2020-10-08T09:19:19-04:00October 7th, 2020|AdPortal, Digital, Facebook Ads, Print, Programmatic, Real Estate|

In 2016, the Bay Area News Group saw real estate revenue plummet with national digital players gobbling up the revenue, so they took action! In partnership with iPublish Media Solutions, they built LeadHax, a “digital first” real estate brand with one key advantage over the national digital players—local knowledge and nuanced audience targeting expertise. The results? Booked appointments increased, [...]

21 Jan 2020

Local Media Objectives for 2020

By |2020-01-21T14:29:41-05:00January 21st, 2020|AdPortal, Facebook Ads, Obituary, Real Estate, SMB, Tributes|

Three Must-Have Objectives for Local Media in 2020 We’ve come a long way. In 2020, local media companies increasingly understand the rules of the game—invest in editorial and revenue growth, and automate everything else possible in the back end to reduce costs. Companies that forget one of the three legs of a stool get stuck in a binary trap—cut [...]

19 Nov 2019

Forecasted Spending Trends for 2020 Aid in Strategic Planning

By |2019-11-20T13:33:41-05:00November 19th, 2019|AdPortal, balanced media mix, Digital, Real Estate, VIdeo|

2020 Forecast Recent forecasts on advertising spending for 2020 includes a couple of important takeaways for local media managers making strategic plans for next year. Topping the charts for increased spending in 2020 are auto and real estate, each of which are forecasted to be up by a little more than 3% next year, with about 20% of realtors [...]

12 Nov 2019

Some Of The Best Ideas Come From Our Partners

By |2019-11-13T09:57:39-05:00November 12th, 2019|AdPortal, Company, Facebook Ads, Obituary, Real Estate, SMB|

Our newspaper partner customers have great ideas that over the years have turned to enhancements to the iPublish Media Solutions AdPortal Self-Service advertising platform. These benefits extend to our other partners, helping the overall industry. We want to take a moment to say thank you and acknowledge the contributions to the newspaper industry from our partners—sharing ideas to improve [...]

22 Oct 2019

LeadHax Drives Impressive Increases in Digital & Print Revenue

By |2019-10-22T17:15:18-04:00October 22nd, 2019|AdPortal, Case Studies, Company, Real Estate|

Since 2017, Bay Area News Group and iPublish Media Solutions have worked together to develop a real estate solution to offer self-serve programmatic campaigns to real estate brokers and agents in order to compete with AdWerx and other digital companies. Bay Area News Group came to iPublish for help to develop this custom platform that would address the Real [...]

1 Oct 2019

Lots of Learning for Newspapers at California Realtor’s Association Meeting Last Week

By |2019-10-02T16:18:59-04:00October 1st, 2019|AdPortal, balanced media mix, Conferences, Real Estate|

I had the great fortune of joining our partners from Media News Group in their booth in California last week for the California Realtor’s Association Meeting. What a great chance to interact with brokers and agents, and hear how our clients use our software to make sales. What was immediately apparent were three things: ONE: Agents and brokers are [...]

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