Sometimes The Best Ideas Come From Our Partners

Our newspaper partner customers have great ideas that over the years have turned to enhancements to the iPublish Media Solutions AdPortal Self-Service advertising platform. These benefits extend to our other partners, helping the overall industry. We want to take a moment to say thank you and acknowledge the contributions to the newspaper industry from our partners—sharing ideas to improve [...]

By |2019-11-12T15:33:12-05:00November 12th, 2019|AdPortal, Company, Facebook Ads, Obituary, Real Estate, SMB|

LeadHax Drives Impressive Increases in Digital & Print Revenue

Since 2017, Bay Area News Group and iPublish Media Solutions have worked together to develop a real estate solution to offer self-serve programmatic campaigns to real estate brokers and agents in order to compete with AdWerx and other digital companies. Bay Area News Group came to iPublish for help to develop this custom platform that would address the Real [...]

By |2019-10-22T17:15:18-05:00October 22nd, 2019|AdPortal, Case Studies, Company, Real Estate|

Lots of Learning for Newspapers at California Realtor’s Association Meeting Last Week

I had the great fortune of joining our partners from Media News Group in their booth in California last week for the California Realtor’s Association Meeting. What a great chance to interact with brokers and agents, and hear how our clients use our software to make sales. What was immediately apparent were three things: ONE: Agents and brokers are [...]

By |2019-10-02T16:18:59-05:00October 1st, 2019|AdPortal, balanced media mix, Conferences, Real Estate|

Publishers Improve Ad Bundles with Turn-Key, High-Margin Video

It's very clear that the use of Video for Publishers is a major opportunity. For those of you who have attended recent media conferences you consistently see Video at or near the top of Publisher opportunity lists. You may also follow the daily stream of research/data showing the importance of Video from both the content and revenue sides of [...]

By |2019-05-02T10:26:56-05:00May 2nd, 2019|AdPortal, Digital, Real Estate, SMB, VIdeo|

Borrell Speakers to Media Executives: Automate & Bundle!

Two key recommendations for local media stood out at the 2019 Borrell & Associates Local Online Advertising Conference (LOAC): 1. Automate the buying process 2. Bundle different ad types in the sale Automate Advertising Buys The most persuasive advocate of automating the advertising buy was Philip Rather, head of local at Facebook. “By 2020, 85% of customer interactions will be [...]

On Second Thought: What to Remember from 2019 Mega-Conference

A couple of weeks have gone by since the 2019 Mega-Conference, giving us time to digest the key messages for this year from a jam-packed three days of listening to speakers and customers. This year, iPublish Media Solutions was pleased to see the new focus on how technology powers online sales, not just outside sales teams. With so many [...]

Find Us at LMA Media Transformation 2018

“Sustainable business models, innovation and media transformation.”We are so excited to join our friends and colleagues at the Local Media Association Media Transformation 2018 conference in Kansas City Sept 25-27. The theme of the conference is one we take seriously: “Focus on sustainable business models, innovation and media transformation.”Sustainable business models: if iPublish had a mantra, it would be “self-service [...]

By |2018-09-20T11:32:43-05:00September 18th, 2018|AdPortal, Company, Conferences, Print, Real Estate, Recruitment, SMB|