24 Mar 2021

Why AdPortal Real Estate Is A Game-Changer

By |2021-03-24T13:58:08-04:00March 24th, 2021|AdPortal, Real Estate|

Some media customers are surprised to learn that the AdPortal vertical that is the top revenue producer right after Obituaries, is Real Estate. They still think of real estate as a declining classifieds category with the large remaining buys coming from new home builders. But other local media have turned that story on its head. By implementing AdPortal Real [...]

5 Nov 2020

Find Out How Partnerships Make The Platform – Webinar 11/17 3p.m. EST

By |2020-11-10T08:00:01-05:00November 5th, 2020|AdPortal, Digital, Facebook Ads, Print, Programmatic, Real Estate|

What happens when newspaper leaders join with technology leaders to ensure technology solutions meet their business requirements? Partnerships Make the Platform: Software + Strategy = Success Tuesday, Nov. 17 at 3 p.m. ET / 12 p.m. PT Save Your Spot > Join us for this free webinar featuring: Edward Woods, Vice-President and Chief Revenue Officer, MediaNews Group Sally Steed, [...]

7 Oct 2020

Take Back the Real Estate Vertical

By |2020-10-08T09:19:19-04:00October 7th, 2020|AdPortal, Digital, Facebook Ads, Print, Programmatic, Real Estate|

In 2016, the Bay Area News Group saw real estate revenue plummet with national digital players gobbling up the revenue, so they took action! In partnership with iPublish Media Solutions, they built LeadHax, a “digital first” real estate brand with one key advantage over the national digital players—local knowledge and nuanced audience targeting expertise. The results? Booked appointments increased, [...]

21 Jan 2020

Local Media Objectives for 2020

By |2020-01-21T14:29:41-05:00January 21st, 2020|AdPortal, Facebook Ads, Obituary, Real Estate, SMB, Tributes|

Three Must-Have Objectives for Local Media in 2020 We’ve come a long way. In 2020, local media companies increasingly understand the rules of the game—invest in editorial and revenue growth, and automate everything else possible in the back end to reduce costs. Companies that forget one of the three legs of a stool get stuck in a binary trap—cut [...]

19 Nov 2019

Forecasted Spending Trends for 2020 Aid in Strategic Planning

By |2019-11-20T13:33:41-05:00November 19th, 2019|AdPortal, balanced media mix, Digital, Real Estate, VIdeo|

2020 Forecast Recent forecasts on advertising spending for 2020 includes a couple of important takeaways for local media managers making strategic plans for next year. Topping the charts for increased spending in 2020 are auto and real estate, each of which are forecasted to be up by a little more than 3% next year, with about 20% of realtors [...]

12 Nov 2019

Some Of The Best Ideas Come From Our Partners

By |2019-11-13T09:57:39-05:00November 12th, 2019|AdPortal, Company, Facebook Ads, Obituary, Real Estate, SMB|

Our newspaper partner customers have great ideas that over the years have turned to enhancements to the iPublish Media Solutions AdPortal Self-Service advertising platform. These benefits extend to our other partners, helping the overall industry. We want to take a moment to say thank you and acknowledge the contributions to the newspaper industry from our partners—sharing ideas to improve [...]

22 Oct 2019

LeadHax Drives Impressive Increases in Digital & Print Revenue

By |2019-10-22T17:15:18-04:00October 22nd, 2019|AdPortal, Case Studies, Company, Real Estate|

Since 2017, Bay Area News Group and iPublish Media Solutions have worked together to develop a real estate solution to offer self-serve programmatic campaigns to real estate brokers and agents in order to compete with AdWerx and other digital companies. Bay Area News Group came to iPublish for help to develop this custom platform that would address the Real [...]

1 Oct 2019

Lots of Learning for Newspapers at California Realtor’s Association Meeting Last Week

By |2019-10-02T16:18:59-04:00October 1st, 2019|AdPortal, balanced media mix, Conferences, Real Estate|

I had the great fortune of joining our partners from Media News Group in their booth in California last week for the California Realtor’s Association Meeting. What a great chance to interact with brokers and agents, and hear how our clients use our software to make sales. What was immediately apparent were three things: ONE: Agents and brokers are [...]

2 May 2019

Publishers Improve Ad Bundles with Turn-Key, High-Margin Video

By |2019-05-02T10:26:56-04:00May 2nd, 2019|AdPortal, Digital, Real Estate, SMB, VIdeo|

It's very clear that the use of Video for Publishers is a major opportunity. For those of you who have attended recent media conferences you consistently see Video at or near the top of Publisher opportunity lists. You may also follow the daily stream of research/data showing the importance of Video from both the content and revenue sides of [...]

26 Mar 2019

Borrell Speakers to Media Executives: Automate & Bundle!

By |2019-03-27T12:19:54-04:00March 26th, 2019|AdPortal, Conferences, Digital, Facebook Ads, Obituary, Print, Real Estate, Recruitment, SMB|

Two key recommendations for local media stood out at the 2019 Borrell & Associates Local Online Advertising Conference (LOAC): 1. Automate the buying process 2. Bundle different ad types in the sale Automate Advertising Buys The most persuasive advocate of automating the advertising buy was Philip Rather, head of local at Facebook. “By 2020, 85% of customer interactions will be [...]

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