Some Of The Best Ideas Come From Our Partners

Our newspaper partner customers have great ideas that over the years have turned to enhancements to the iPublish Media Solutions AdPortal Self-Service advertising platform. These benefits extend to our other partners, helping the overall industry. We want to take a moment to say thank you and acknowledge the contributions to the newspaper industry from our partners—sharing ideas to improve [...]

By |2019-11-13T09:57:39-05:00November 12th, 2019|AdPortal, Company, Facebook Ads, Obituary, Real Estate, SMB|

Three Affordable (And Surprising) Ways iPublish Can Help Newspapers Achieve Success in 2020!

Reach Your 2020 Goals For many, Fall brings more than autumn leaves. It brings budgeting and forecasting. What are your goals for 2020? Is it something like increase revenue, decrease cost of sale, give your sales force more time to sell, or provide better prospecting tools? And do you need to do all that without spending a fortune? If [...]

By |2019-09-23T15:13:12-04:00September 23rd, 2019|AdPortal, Obituary, SMB, Tributes|

A Skeptic’s Guide To Adding Self-Service For Local Retail (Hint: It’s All About ROI)

Some sales managers don't believe local business owners will use self-service to build and buy local retail display ads. Sure, self-service works for contract users like funeral homes who place obits, or for lower-dollar liner ads like the ones we find in classifieds—but would a local business owner actually design and buy a display ad directly from your website? [...]

By |2019-08-28T11:00:18-04:00August 27th, 2019|AdPortal, SMB|

“8 Ways to Increase Digital Revenue by 50% or More” – You Have To Read This

As avid readers of blogs and LinkedIn posts from industry leaders, we came across this article re-posted by our colleagues at Brainworks - “8 Ways to Increase Digital Revenue by 50% or More.” With a headline like that, we had to stop and read it. It contains some valuable tips, we agree with many of the author’s tips, and [...]

By |2019-08-14T10:35:57-04:00August 13th, 2019|AdPortal, Digital, Programmatic, SMB|

Publishers Improve Ad Bundles with Turn-Key, High-Margin Video

It's very clear that the use of Video for Publishers is a major opportunity. For those of you who have attended recent media conferences you consistently see Video at or near the top of Publisher opportunity lists. You may also follow the daily stream of research/data showing the importance of Video from both the content and revenue sides of [...]

By |2019-05-02T10:26:56-04:00May 2nd, 2019|AdPortal, Digital, Real Estate, SMB, VIdeo|

Borrell Speakers to Media Executives: Automate & Bundle!

Two key recommendations for local media stood out at the 2019 Borrell & Associates Local Online Advertising Conference (LOAC): 1. Automate the buying process 2. Bundle different ad types in the sale Automate Advertising Buys The most persuasive advocate of automating the advertising buy was Philip Rather, head of local at Facebook. “By 2020, 85% of customer interactions will be [...]

On Second Thought: What to Remember from 2019 Mega-Conference

A couple of weeks have gone by since the 2019 Mega-Conference, giving us time to digest the key messages for this year from a jam-packed three days of listening to speakers and customers. This year, iPublish Media Solutions was pleased to see the new focus on how technology powers online sales, not just outside sales teams. With so many [...]

Close that Sale with Unlimited Low-Cost Spec Ads

Close that Sale with Unlimited Low-Cost Spec Ads Included in Every Proposal, Every Time! Sales managers have argued for years that taking spec ads to clients in the field results in more second appointments and additional closings. Some even set “spec ad goals” for reps. It’s a hot topic for every type of agency faced with pitching new business. [...]

By |2018-10-30T14:08:22-04:00October 30th, 2018|AdPortal, Creative, Digital, Facebook Ads, Print, Programmatic, SMB|

Generation Next and the Future of Advertising Sales

What the Changing Age of Business Ownership Means for Advertising SalesAs the ownership and leadership of businesses shifts to a new generation, what these new owners and leaders want from media companies is rapidly changing.10,000 Americans turn 65 every day, allowing millennials to move up into ownership and management roles.This could be great news for local media companies who are [...]

By |2018-10-02T20:39:17-04:00October 2nd, 2018|AdPortal, Print, SMB|

Find Us at LMA Media Transformation 2018

“Sustainable business models, innovation and media transformation.”We are so excited to join our friends and colleagues at the Local Media Association Media Transformation 2018 conference in Kansas City Sept 25-27. The theme of the conference is one we take seriously: “Focus on sustainable business models, innovation and media transformation.”Sustainable business models: if iPublish had a mantra, it would be “self-service [...]

By |2018-09-20T11:32:43-04:00September 18th, 2018|AdPortal, Company, Conferences, Print, Real Estate, Recruitment, SMB|