Forecasted Spending Trends for 2020 Aid in Strategic Planning

2020 Forecast Recent forecasts on advertising spending for 2020 includes a couple of important takeaways for local media managers making strategic plans for next year. Topping the charts for increased spending in 2020 are auto and real estate, each of which are forecasted to be up by a little more than 3% next year, with about 20% of realtors [...]

By |2019-11-20T13:33:41-05:00November 19th, 2019|AdPortal, balanced media mix, Digital, Real Estate, VIdeo|

Publishers Improve Ad Bundles with Turn-Key, High-Margin Video

It's very clear that the use of Video for Publishers is a major opportunity. For those of you who have attended recent media conferences you consistently see Video at or near the top of Publisher opportunity lists. You may also follow the daily stream of research/data showing the importance of Video from both the content and revenue sides of [...]

By |2019-05-02T10:26:56-04:00May 2nd, 2019|AdPortal, Digital, Real Estate, SMB, VIdeo|