Advertising Today An irony of the pandemic is that while customers are watching 60% more media (Nielsen) including local news, advertising is drying up. In fact, 25% (WSJ) to 52% (Borrell) of local businesses surveyed are suspending or reducing advertising budgets, while 44% will remain the same or spend more. Local media can take action now by identifying opportunities [...]
Traditional Facebook Posts Only Reach a Fraction of Friends Families have been using Facebook to notify friends, relatives, and others about the death of a loved one for years. The biggest challenge, according to Facebook, is users who rely on a traditional Facebook “post” generally reach only 10% to 40% percent of their friends on the platform. Globally recognized [...]
Over the next several weeks iPublish Media Solutions will share our 10 best tips for selecting the best technology partners for your business. This is the second in a series, based on lessons learned during more than a decade of media partnerships. > Part 1: What are you company's core objectives? Question #2: How do you evaluate the [...]
Brian Gorman, co-founder of iPublish Media Solutions, presented automated BIY vertical solutions at the recent Borrell Media conference in Miami, Florida. In the new remote-first business environment, his take seems especially relevant. Gorman made several key points. While Borrell & Associates aptly described the size of the opportunities in major verticals, he said the key challenge for media today [...]
Work-from-home tips for making the new norm less painful and more successful Working remotely in the emerging work-from-home environment means fewer in-person interactions and requires more online “Do it Yourself” (DIY) services. So, automation and remote work options are essential now more than ever. Here are four work-from-home tips for making the new norm a success and the transition [...]
STRATEGIES FOR DRIVING REVENUE ACROSS VERTICALS: iPUBLISH VERTICALS PLUS On Monday, March 9, 2020 at #BorrellMiami LOAC conference, Brian Gorman, Chief Revenue Officer of iPublish Media Solutions, presented solutions for automated sales and fulfillment processes for digital advertising across verticals. Listen to the presentation, recorded live at Borrell's LOAC Conference. Live from #BorrellMiami Brian Gorman introduces Verticals PLUS! Posted [...]
Are you headed to Miami for Borrell Miami 2020 next week? Borrell's conference is all about local, online/digital media, and all about advertising. iPublish Media Solutions is looking forward to meeting with attendees to help find BIY solutions for their digital advertising needs, from online ads to Facebook, across multiple verticals. Rapid-Fire Session Be sure to mark your calendar [...]
We all agreed that the Key Executive Mega-Conference this year was the best one to which we’ve ever been. A few reasons: It seems that the waters have settled for many publishers; now the teams at the helm appear ready to make moves. The location/venue was smaller and tighter, and frankly there were fewer distractions with less long walks [...]
STRATEGIES FOR DRIVING SIGNIFICANT REAL ESTATE REVENUE: BOTH DIGITAL AND PRINT On Tuesday, February 18th at the #2020MegaConf Eric Bloom, Advertising Director of Bay Area News Group, and Brian Gorman, Executive Vice President of iPublish Media Solutions, presented a successful real estate advertising solution. LeadHax is a self-service application, a door-opener sales tool and can re-energize your real estate [...]
Our first stop of the conference season is to Fort Worth, Texas for the 2020 Mega-Conference starting February 17, 2020. We are looking forward to sharing new innovations with long-time colleagues and friends, and to meeting new ones. Make the most of your Mega-Conference - here are the 5 things we suggest you not miss during the conference. If [...]
