13 Aug 2019

“8 Ways to Increase Digital Revenue by 50% or More” – You Have To Read This

By |2019-08-14T10:35:57-04:00August 13th, 2019|AdPortal, Digital, Programmatic, SMB|

As avid readers of blogs and LinkedIn posts from industry leaders, we came across this article re-posted by our colleagues at Brainworks - “8 Ways to Increase Digital Revenue by 50% or More.” With a headline like that, we had to stop and read it. It contains some valuable tips, we agree with many of the author’s tips, and [...]

10 Jul 2019

Self-Service No Longer A Trend, But An Expectation

By |2019-07-10T14:06:55-04:00July 10th, 2019|AdPortal, Digital, Print|

Newscycle/Naviga recently recommended that their newspaper clients offer an advertising self-service portal and listed eight reasons why this gives newspapers an advantage. In addition to the convenience for advertisers and labor savings for newspapers, they also highlighted increasing evidence that customers today expect to be able to buy and pay online for their advertising for a variety of reasons. [...]

24 Jun 2019

Site Launches and New Customers

By |2019-06-25T11:21:32-04:00June 24th, 2019|AdPortal|

We are excited to welcome our newest partners, as we help them grow revenue and ease operations. Our new partner portals join over 570+ active AdPortals publishers around the world. AdPortals are integrated with their front-end system, credit card merchants, and pagination systems. We are pleased to work with their teams to get the following sites and products launched [...]

8 May 2019

How Much Could Your Newspaper Make From Tributes in a Year?

By |2019-05-09T11:16:25-04:00May 8th, 2019|AdPortal, Obituary, Print, Tributes|

Try the revenue calculator to see! Tributes—a special obituary section reverse-published and sorted from recently printed obituaries—is now available to all media companies who publish obituaries; whether they use iPublish Media's AdPortal Obituaries, Legacy.com, or even their own CMS. This means that any newspaper of record for death notices in the country could be earning more money with a [...]

11 Jun 2019

How to Assess & Grow the Revenue Potential for Obituaries in Your Market

By |2019-06-12T13:57:48-04:00June 11th, 2019|Obituary, Tributes|

Newspapers realize the enormous value of their obituaries franchise starting with the money at stake — almost $1 billion in revenues, with more to be had. So how do you determine the size of the opportunity in your market? With over 600,000 paid obituaries processed in 2018, iPublish Media Solutions reveals how to benchmark potential in your market, and [...]

2 May 2019

Publishers Improve Ad Bundles with Turn-Key, High-Margin Video

By |2019-05-02T10:26:56-04:00May 2nd, 2019|AdPortal, Digital, Real Estate, SMB, VIdeo|

It's very clear that the use of Video for Publishers is a major opportunity. For those of you who have attended recent media conferences you consistently see Video at or near the top of Publisher opportunity lists. You may also follow the daily stream of research/data showing the importance of Video from both the content and revenue sides of [...]

8 Apr 2019

Site Launches and New Customers

By |2019-04-08T09:50:42-04:00April 8th, 2019|AdPortal|

We are excited to welcome our newest partners, as we help them grow revenue and ease operations. Our new partner portals join over 570+ active AdPortals publishers around the world. AdPortals are integrated with their front-end system, credit card merchants, and pagination systems. We are pleased to work with their teams to get the following sites and products launched for [...]

26 Mar 2019

Borrell Speakers to Media Executives: Automate & Bundle!

By |2019-03-27T12:19:54-04:00March 26th, 2019|AdPortal, Conferences, Digital, Facebook Ads, Obituary, Print, Real Estate, Recruitment, SMB|

Two key recommendations for local media stood out at the 2019 Borrell & Associates Local Online Advertising Conference (LOAC): 1. Automate the buying process 2. Bundle different ad types in the sale Automate Advertising Buys The most persuasive advocate of automating the advertising buy was Philip Rather, head of local at Facebook. “By 2020, 85% of customer interactions will be [...]

19 Mar 2019

On Second Thought: What to Remember from 2019 Mega-Conference

By |2019-03-20T09:27:39-04:00March 19th, 2019|AdPortal, Conferences, Digital, Facebook Ads, Obituary, Print, Real Estate, Recruitment, SMB|

A couple of weeks have gone by since the 2019 Mega-Conference, giving us time to digest the key messages for this year from a jam-packed three days of listening to speakers and customers. This year, iPublish Media Solutions was pleased to see the new focus on how technology powers online sales, not just outside sales teams. With so many [...]

5 Mar 2019

Recruitment Ads Reach Passive Jobseekers on Facebook

By |2019-03-05T15:38:27-05:00March 5th, 2019|AdPortal|

Newspapers have a new way to sell recruitment ads and reach passive job seekers as a result of a recent partnership between Recruitology and iPublish Media Solutions. The solution has already been rolled out successfully with several media companies by Recruitology,  including Tribune Publishing Company, owners of The Chicago Tribune. “It is very difficult to reach passive job seekers, [...]