5 Feb 2019

Can Call Center Reps Improve The Customer Experience And ROI?

By |2019-02-05T09:17:06-04:00February 5th, 2019|AdPortal|

Can call centers improve both customer experience and ROI? Today the answer is yes. New technology makes it possible to do both, even from often over-tasked inside reps calling on customers of local media companies. These back-end operations have already undergone massive changes in the past decade, especially at newspapers as classifieds declined, online circulation went paid, and budgets [...]

23 Jan 2019

Serve Your Community And Your Bottom Line With These Obituary Tips

By |2019-01-23T11:59:35-04:00January 23rd, 2019|AdPortal, Obituary, Print, Tributes|

Obituaries play a vital role at newspapers and in the communities we serve. This is one area where technology can improve on the previous ways of gathering information for obituaries. Today’s custom obituary software that takes self-serve entries, automates pagination and provides other options is both a cost-saver and revenue producer for newspapers; but more importantly, the right software [...]

15 Jan 2019

A Revolution in Ad Production is Coming

By |2019-01-16T13:43:55-04:00January 15th, 2019|AdPortal|

Designing and proofing ads, making all the changes and going through the approval process is a time-consuming and often frustrating task. Challenge of Ad Production So what is the real cost? We surveyed several newspapers, and on average, building an ad from scratch takes anywhere from 1 hour at the low side to 2.35 hours, including proofs and changes. [...]

20 Nov 2018

Set Those Early Deadlines & Enjoy Your Holiday

By |2018-11-20T09:44:50-04:00November 20th, 2018|AdPortal|

Hooray, we are coming upon the holiday season. We look forward to spending time with family, eating special meals, maybe even taking a wonderful vacation. It can also be a stressful time - the office may be short-staffed, or distracted by the left-over pumpkin pie, and the next couple months of holidays probably have early ad submission deadlines. There is [...]

30 Oct 2018

Close that Sale with Unlimited Low-Cost Spec Ads

By |2018-10-30T14:08:22-04:00October 30th, 2018|AdPortal, Creative, Digital, Facebook Ads, Print, Programmatic, SMB|

Close that Sale with Unlimited Low-Cost Spec Ads Included in Every Proposal, Every Time! Sales managers have argued for years that taking spec ads to clients in the field results in more second appointments and additional closings. Some even set “spec ad goals” for reps. It’s a hot topic for every type of agency faced with pitching new business. [...]

22 Oct 2018

See You in Dallas

By |2018-10-22T08:46:52-04:00October 22nd, 2018|AdPortal|

Revenue Now, Not Later is the theme of Local Media Consortium Fall 2018 meetings this week in Dallas.  The team at iPublish Media Solutions will help you make Revenue Now, Not Later a reality for local publishers.  Catch Malcolm McGrory and James Allen in Dallas this week to learn about 3 proven ways to grow revenue and reduce operating costs [...]

16 Oct 2018

Revenue Now Not Later: Real Estate Advertising

By |2018-10-16T10:50:22-04:00October 16th, 2018|AdPortal|

Deploy Self-Serve Promotional Ads for Real Estate Agents In anticipation of the Local Media Consortium Fall Meeting, iPublish Media Solutions’ event theme will be, Revenue Now, Not Later. One of the most lucrative verticals for self-serve advertising is not property listings, as one would expect—it is Real Estate Agent Self-Promotional Ads. Many local publishers still think of real estate [...]

9 Oct 2018

iPublish Media Expands into Europe, Signs new Master Distributor

By |2018-10-10T10:52:08-04:00October 9th, 2018|AdPortal|

iPublish Media announced today that it has reached an agreement with 3rd Wave Limited to represent sales of its platforms to media companies throughout Europe. “Expanding to the European markets was one of my goals in joining iPublish Media,” said Malcolm McGrory, SVP Sales, iPublish Media. “3rd Wave CEO, David Montgomery, brings a new level of experience to our [...]

2 Oct 2018

Generation Next and the Future of Advertising Sales

By |2018-10-02T20:39:17-04:00October 2nd, 2018|AdPortal, Print, SMB|

What the Changing Age of Business Ownership Means for Advertising SalesAs the ownership and leadership of businesses shifts to a new generation, what these new owners and leaders want from media companies is rapidly changing.10,000 Americans turn 65 every day, allowing millennials to move up into ownership and management roles.This could be great news for local media companies who are [...]

18 Sep 2018

Find Us at LMA Media Transformation 2018

By |2018-09-20T11:32:43-04:00September 18th, 2018|AdPortal, Company, Conferences, Print, Real Estate, Recruitment, SMB|

“Sustainable business models, innovation and media transformation.”We are so excited to join our friends and colleagues at the Local Media Association Media Transformation 2018 conference in Kansas City Sept 25-27. The theme of the conference is one we take seriously: “Focus on sustainable business models, innovation and media transformation.”Sustainable business models: if iPublish had a mantra, it would be “self-service [...]