There is at least one piece of good news for newspapers struggling through the shutdowns: Announcements may be making a comeback as a revenue category for newspapers. Graduation announcements are leading the way. This year students have been left out of proms and parties due to safety concerns and parents desperate to celebrate their kids’ accomplishments have been posting [...]
Self-serve advertising for SMBs is catching on fire with local media companies who understand its best use: As an efficient way to attract new customers. “This is the most misunderstood aspect of the DIY platforms,” according to Brian Gorman, co-founder of iPublish Media Solutions. The Value of Self-Service Traditionally, media companies who added a self-serve platform thought of it [...]
Facebook and Amazon have proven that automating the sale from marketing through e-commerce and distribution makes placing an order easier and more affordable. But aside from classifieds, available front-end advertising platforms for publishers often do not support an end-to-end solution. “A lot of software companies will support e-commerce, but they don’t build the ads. Or they have a front [...]
If you don’t work for a newspaper, you probably don’t know who is one of the most difficult people to replace when they are away from the office. Hint: it is not the publisher or the top sales rep, but the person who oversees public notice ads. Public Notice Challenges Typically part of the classifieds department, the people in [...]
Over the next several weeks iPublish Media Solutions will share our 10 tips for selecting the best technology partners for your business. This is the fourth in a series, based on lessons learned during more than a decade of media partnerships. Question #4: How long will it take to see results? In the volatile local media industry [...]
Over the next several weeks iPublish Media Solutions will share our 10 best tips for selecting the best technology partners for your business. This is the third in a series, based on lessons learned during more than a decade of media partnerships. > Part 1: What are you company's core objectives? > Part 2: How do you evaluate the [...]
Advertising Today An irony of the pandemic is that while customers are watching 60% more media (Nielsen) including local news, advertising is drying up. In fact, 25% (WSJ) to 52% (Borrell) of local businesses surveyed are suspending or reducing advertising budgets, while 44% will remain the same or spend more. Local media can take action now by identifying opportunities [...]
Traditional Facebook Posts Only Reach a Fraction of Friends Families have been using Facebook to notify friends, relatives, and others about the death of a loved one for years. The biggest challenge, according to Facebook, is users who rely on a traditional Facebook “post” generally reach only 10% to 40% percent of their friends on the platform. Globally recognized [...]
Over the next several weeks iPublish Media Solutions will share our 10 best tips for selecting the best technology partners for your business. This is the second in a series, based on lessons learned during more than a decade of media partnerships. > Part 1: What are you company's core objectives? Question #2: How do you evaluate the [...]
Brian Gorman, co-founder of iPublish Media Solutions, presented automated BIY vertical solutions at the recent Borrell Media conference in Miami, Florida. In the new remote-first business environment, his take seems especially relevant. Gorman made several key points. While Borrell & Associates aptly described the size of the opportunities in major verticals, he said the key challenge for media today [...]
