Tributes—a special obituary section reverse-published and sorted from recently printed obituaries—is now available to all media companies who publish obituaries; whether they use iPublish Media’s AdPortal Obituaries, Legacy.com, or even their own CMS.
This means that any newspaper of record for death notices in the country could be earning more money with a simple upsell—a small price increase—with very little work.
Publishing Tributes sections deepen the relationship with families and funeral homes, reinforce the value of print and the importance of the local newspaper as the journal of record for community events and notices.
So how much revenue is available from this special section?
Every market is different, so we came up with a revenue calculator newspapers may use. It’s based on the number of paid obituaries placed per year; an estimate of the obtainable price increase (based on industry benchmarks) and potential for associated display advertising.
Join over 50 publishers in metros large and small with this proven product, beloved by families and funeral directors.
Newspapers that have implemented Tributes special sections report a 100% adoption rate, with no objections. If anything, families are pleased to have the extra coverage, and routinely ask for extra copies. While industry benchmarks show a rate increase of $25 to $80, the average is $35.
As an example, publishing a Tributes section with 1,000 obituaries provides anywhere from $35,000 to $80,000 in new revenue without any extra costs other than newsprint. Newspapers are also selling display ads into the section to funeral homes, flower stores, and caterers adding more incremental dollars.
For a demo, or to see other revenue calculators from obituary products, please contact firstname.lastname@example.org.
What our customers had to say:
Of the very positive feedback we’ve received from our local markets on all our product improvements, AdPortal Obituaries ranks “most popular” thing we’ve done with Funeral Homes and The Tributes Section is most popular with our readers. When the Tributes sections comes out, it is amazing how much feedback we get from the local market.
Bob Birkentall, Gatehouse Media
We have a good relationship with iPublish which gave us a comfort level in their ability to support the launch of Tributes in our markets.
Terry Hall, BH Media Group
Hi, I REALLY like the magazine obits in Sunday’s paper. I hope you keep doing this ever three months. I missed some obits and I was happy to see them so I could send my regards to the families. Thank you.
Dorothy L. Leslie, West Springfield, Massachusetts
The Tributes product was well received by funeral directors and families. I didn’t have to be an iPublish Media customer to activate Tributes; I just called my Legacy representative.
Jason Hegna, Shaw Media
Tributes memorial sections are highly profitable with margins as high as 80%. No marketing, sales or up font development costs, paper cost and fee to iPublish are the only costs.
Bob Birkentall, Gatehouse Media
There was no development on our part and the only expenses we incurred other than newsprint was a wholesale fee associated with each Tribute.
As Vice President of Sales at iPublish Media Solutions, Kim Safran helps media companies and SMB marketing services companies grow their top line revenue with bottom line efficiency and self-service advertising solutions that are easy to implement, flexible and reflect the lasts trends in SMB spending patterns.