Try the revenue calculator to see!
Tributes—a special obituary section reverse-published and sorted from recently printed obituaries—is now available to all media companies who publish obituaries; whether they use iPublish Media’s AdPortal Obituaries, Legacy.com, or even their own CMS.
This means that any newspaper of record for death notices in the country could be earning more money with a simple upsell—a small price increase—with very little work.
Publishing Tributes sections deepen the relationship with families and funeral homes, reinforce the value of print and the importance of the local newspaper as the journal of record for community events and notices.
So how much revenue is available from this special section?
Every market is different, so we came up with a revenue calculator newspapers may use. It’s based on the number of paid obituaries placed per year; an estimate of the obtainable price increase (based on industry benchmarks) and potential for associated display advertising.
Join over 50 publishers in metros large and small with this proven product, beloved by families and funeral directors.
Plug in the numbers here:
You can also view the calculator using this link.
Newspapers that have implemented Tributes special sections report a 100% adoption rate, with no objections. If anything, families are pleased to have the extra coverage, and routinely ask for extra copies. While industry benchmarks show a rate increase of $25 to $80, the average is $35.
As an example, publishing a Tributes section with 1,000 obituaries provides anywhere from $35,000 to $80,000 in new revenue without any extra costs other than newsprint. Newspapers are also selling display ads into the section to funeral homes, flower stores, and caterers adding more incremental dollars.
For a demo, or to see other revenue calculators from obituary products, please contact firstname.lastname@example.org.