Kim Safran

About Kim Safran

As Vice President of Sales at iPublish Media Solutions, Kim Safran helps media companies and SMB marketing services companies grow their top line revenue with bottom line efficiency and self-service advertising solutions that are easy to implement, flexible and reflect the lasts trends in SMB spending patterns.
6 Apr 2020

iPublish Media Launches AdPortal Targeted Obituaries

By |2020-04-08T11:36:49-04:00April 6th, 2020|AdPortal, Facebook Ads, Obituary|

Traditional Facebook Posts Only Reach a Fraction of Friends Families have been using Facebook to notify friends, relatives, and others about the death of a loved one for years. The biggest challenge, according to Facebook, is users who rely on a traditional Facebook “post” generally reach only 10% to 40% percent of their friends on the platform. Globally recognized [...]

1 Oct 2019

Lots of Learning for Newspapers at California Realtor’s Association Meeting Last Week

By |2019-10-02T16:18:59-04:00October 1st, 2019|AdPortal, balanced media mix, Conferences, Real Estate|

I had the great fortune of joining our partners from Media News Group in their booth in California last week for the California Realtor’s Association Meeting. What a great chance to interact with brokers and agents, and hear how our clients use our software to make sales. What was immediately apparent were three things: ONE: Agents and brokers are [...]

23 Sep 2019

Three Affordable (And Surprising) Ways iPublish Can Help Newspapers Achieve Success in 2020!

By |2019-09-23T15:13:12-04:00September 23rd, 2019|AdPortal, Obituary, SMB, Tributes|

Reach Your 2020 Goals For many, Fall brings more than autumn leaves. It brings budgeting and forecasting. What are your goals for 2020? Is it something like increase revenue, decrease cost of sale, give your sales force more time to sell, or provide better prospecting tools? And do you need to do all that without spending a fortune? If [...]

16 Sep 2019

Can You Make Money From Your “Contact Us” Page?

By |2019-09-16T14:39:13-04:00September 16th, 2019|AdPortal|

What if the contact page for advertising could simply complete the sale? Newspaper websites often have contact pages that require visitors to fill out a form to talk to someone about advertising. Often these links are not easy to find or contain incomplete information on how to purchase advertising for that media outlet. "The advertiser has gone to all [...]

27 Aug 2019

A Skeptic’s Guide To Adding Self-Service For Local Retail (Hint: It’s All About ROI)

By |2019-08-28T11:00:18-04:00August 27th, 2019|AdPortal, SMB|

Some sales managers don't believe local business owners will use self-service to build and buy local retail display ads. Sure, self-service works for contract users like funeral homes who place obits, or for lower-dollar liner ads like the ones we find in classifieds—but would a local business owner actually design and buy a display ad directly from your website? [...]

13 Aug 2019

“8 Ways to Increase Digital Revenue by 50% or More” – You Have To Read This

By |2019-08-14T10:35:57-04:00August 13th, 2019|AdPortal, Digital, Programmatic, SMB|

As avid readers of blogs and LinkedIn posts from industry leaders, we came across this article re-posted by our colleagues at Brainworks - “8 Ways to Increase Digital Revenue by 50% or More.” With a headline like that, we had to stop and read it. It contains some valuable tips, we agree with many of the author’s tips, and [...]

8 May 2019

How Much Could Your Newspaper Make From Tributes in a Year?

By |2019-05-09T11:16:25-04:00May 8th, 2019|AdPortal, Obituary, Print, Tributes|

Try the revenue calculator to see! Tributes—a special obituary section reverse-published and sorted from recently printed obituaries—is now available to all media companies who publish obituaries; whether they use iPublish Media's AdPortal Obituaries, Legacy.com, or even their own CMS. This means that any newspaper of record for death notices in the country could be earning more money with a [...]

26 Mar 2019

Borrell Speakers to Media Executives: Automate & Bundle!

By |2019-03-27T12:19:54-04:00March 26th, 2019|AdPortal, Conferences, Digital, Facebook Ads, Obituary, Print, Real Estate, Recruitment, SMB|

Two key recommendations for local media stood out at the 2019 Borrell & Associates Local Online Advertising Conference (LOAC): 1. Automate the buying process 2. Bundle different ad types in the sale Automate Advertising Buys The most persuasive advocate of automating the advertising buy was Philip Rather, head of local at Facebook. “By 2020, 85% of customer interactions will be [...]

16 Aug 2018

LMA’s “Selling Digital Marketing Services” Take-Away: Two Opportunities Stood Out

By |2018-08-20T14:30:30-04:00August 16th, 2018|AdPortal, balanced media mix, Conferences, Digital, Print, Programmatic|

August 8th and 9th at the Local Media Association's “Selling Digital Marketing Services” conference, two opportunities really stood out. 1. Real Estate Opportunities First were the “facts and figures” Gordon Borrell and Jim Brown shared related to the white-hot opportunities in Real Estate. For example: The average brokerage firm spends $52,969 on advertising (average firm means 3-4 people) Real Estate [...]

8 May 2018

LMA Take-Away: We are local ad agencies, and we need a disciplined commitment to follow the data

By |2018-05-10T11:28:03-04:00May 8th, 2018|AdPortal, balanced media mix, Conferences, Digital, Print, Programmatic|

Do you believe in data? Last week the iPublish Media team joined media and advertising leaders at the Local Media Association Digital Revenue Summit to discuss practical strategies to grow local digital advertising revenue and reduce operating costs for traditional newspaper and broadcast companies. "The market leaders from our benchmarking data look more like ad agencies than media companies," said [...]

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