Kim Safran

About Kim Safran

As Vice President of Sales at iPublish Media Solutions, Kim Safran helps media companies and SMB marketing services companies grow their top line revenue with bottom line efficiency and self-service advertising solutions that are easy to implement, flexible and reflect the lasts trends in SMB spending patterns.

Can You Make Money From Your “Contact Us” Page?

What if the contact page for advertising could simply complete the sale? Newspaper websites often have contact pages that require visitors to fill out a form to talk to someone about advertising. Often these links are not easy to find or contain incomplete information on how to purchase advertising for that media outlet. "The advertiser has gone to all [...]

By |2019-09-16T14:39:13-04:00September 16th, 2019|AdPortal|

A Skeptic’s Guide To Adding Self-Service For Local Retail (Hint: It’s All About ROI)

Some sales managers don't believe local business owners will use self-service to build and buy local retail display ads. Sure, self-service works for contract users like funeral homes who place obits, or for lower-dollar liner ads like the ones we find in classifieds—but would a local business owner actually design and buy a display ad directly from your website? [...]

By |2019-08-28T11:00:18-04:00August 27th, 2019|AdPortal, SMB|

“8 Ways to Increase Digital Revenue by 50% or More” – You Have To Read This

As avid readers of blogs and LinkedIn posts from industry leaders, we came across this article re-posted by our colleagues at Brainworks - “8 Ways to Increase Digital Revenue by 50% or More.” With a headline like that, we had to stop and read it. It contains some valuable tips, we agree with many of the author’s tips, and [...]

By |2019-08-14T10:35:57-04:00August 13th, 2019|AdPortal, Digital, Programmatic, SMB|

How Much Could Your Newspaper Make From Tributes in a Year?

Try the revenue calculator to see! Tributes—a special obituary section reverse-published and sorted from recently printed obituaries—is now available to all media companies who publish obituaries; whether they use iPublish Media's AdPortal Obituaries, Legacy.com, or even their own CMS. This means that any newspaper of record for death notices in the country could be earning more money with a [...]

By |2019-05-09T11:16:25-04:00May 8th, 2019|AdPortal, Obituary, Print, Tributes|

Borrell Speakers to Media Executives: Automate & Bundle!

Two key recommendations for local media stood out at the 2019 Borrell & Associates Local Online Advertising Conference (LOAC): 1. Automate the buying process 2. Bundle different ad types in the sale Automate Advertising Buys The most persuasive advocate of automating the advertising buy was Philip Rather, head of local at Facebook. “By 2020, 85% of customer interactions will be [...]

LMA’s “Selling Digital Marketing Services” Take-Away: Two Opportunities Stood Out

August 8th and 9th at the Local Media Association's “Selling Digital Marketing Services” conference, two opportunities really stood out. 1. Real Estate Opportunities First were the “facts and figures” Gordon Borrell and Jim Brown shared related to the white-hot opportunities in Real Estate. For example: The average brokerage firm spends $52,969 on advertising (average firm means 3-4 people) Real Estate [...]

By |2018-08-20T14:30:30-04:00August 16th, 2018|AdPortal, balanced media mix, Conferences, Digital, Print, Programmatic|

LMA Take-Away: We are local ad agencies, and we need a disciplined commitment to follow the data

Do you believe in data? Last week the iPublish Media team joined media and advertising leaders at the Local Media Association Digital Revenue Summit to discuss practical strategies to grow local digital advertising revenue and reduce operating costs for traditional newspaper and broadcast companies. "The market leaders from our benchmarking data look more like ad agencies than media companies," said [...]