As Boomers age, death rates will soar for a decade, however preferences and needs are radically changing. Here are the four key trends that will reshape the future of obituaries, and what newspapers can do to growth of this vital section at the heart of community content. Trend #1: Super-growth of obituaries is there for the taking. Baby Boomers [...]
Major Population Trends Mean a New Era for Obituaries Mark your calendars and join us for a free webinar Wednesday, February 23rd at Noon (EST) Obituaries will face “make it or break” years ahead and your newspaper can thrive in this new environment. Learn about the 4 key trends reshaping the future of the obituary marketplace and take away [...]
iPublish Media Solutions on the road again... 2022 is kicking off as an exciting year for publishers, and iPublish Media Solutions will be there working side-by-side with our partners to meet new challenges, drive revenue and reduce operational expenses. James Allen has even gone to the farthest region of the continental United States – Alaska – to check [...]
Military Times announced a partnership with iPublish Media Solutions to offer a small-to-medium business guide free of charge to veterans and military families. The purpose of this site is to encourage military families and other patriotic Americans to shop at these veteran-owned businesses; also known as Veteran Service Organizations (VSO). According to Mort Greenberg, SVP of Sales for Sightline Media, [...]
Most families appreciate having the extra distribution of their obituary on Facebook, especially as it alleviates the need to find and inform long lost friends, colleagues, and others from various stages of a loved ones life. For adult children, many of these friendships occurred before they were even born. However, families are also price sensitive, and having to make [...]
Arlington, VA., March 24, 2021 – Military Times has launched a new self-service obituary platform to provide families of veterans with a free way to easily tell the story of their loved ones and their years of service. In partnership with iPublish Media Solutions and Legacy.com, the new Military Times obituary platform will offer a free, permanent online obituary of [...]
Shaw Media Brought Two Vendors Together For Strategic Edge Westborough, MA (March 15, 2021) — iPublish Media has officially launched their first partnership with Vision Data installing AdPortal at the Shaw Media Group Newspapers with obituaries live and local retail coming soon. “Over the last 13 years, iPublish has successfully integrated with many newspaper front ends, empowering over 700 [...]
Yes, newspapers can help reforest the country. The latest initiative from iPublish Media Solutions helps newspapers "Reforest America" with every obituary sold. Each time an obituary is placed, participating newspapers include a tree planted in a forest in need. A Memorial Certificate from The Arbor Day Foundation and the newspaper is created for the purchaser of the obituary. Families take [...]
A recent Local Marketing Trends Podcast with Corey Elliot and Gordon Borrell discusses the results of recent Borrell Associates “Content Marketing & Branded Content” survey conducted on behalf of the Local Media Consortium. The survey results give hope to local media that Fall, and holidays advertising will be better than Spring & Summer in 2020. Gordon & Corey discuss “what [...]
We gathered your questions about implementing Targeted Obituaries from the presentation with the Chicago Sun-Times and Utah Media Group (Salt Lake Tribune) at the 2020 Local Media Association Digital Summit. Here are the most common questions asked: How does the Facebook targeting compete, complement or make redundant Legacy.com’s new local newspaper-branded Facebook page for obituaries? The targeted [...]
