In 2016, the Bay Area News Group saw real estate revenue plummet with national digital players gobbling up the revenue, so they took action! In partnership with iPublish Media Solutions, they built LeadHax, a “digital first” real estate brand with one key advantage over the national digital players—local knowledge and nuanced audience targeting expertise.
The results? Booked appointments increased, 6-figure revenue growth every year, a 50% renewal rate from agents, and bragging rights for tripling the response rates for the same spend with national platforms.
They accomplished these results in four steps:
- They customized their AdPortal Real Estate as the foundational platform.
- They deployed affordable, self-serve online only ad packages for agents that hyper-target ads to neighborhoods programmatically.
- They provided a white-label enterprise version to brokers.
- They took advantage of their new relationships and made print upsells.
In fact, every buy lead to an average of 2 ½ additional product sales. Newspapers around the country are now learning from this model, and deploying local solutions of their own using the iPublish Media Solutions AdPortal Real Estate tool.
Other longtime iPublish Media Solutions partners are updating their real estate offerings with exciting new real estate tools such as auto-generated video home tours, Facebook and Instagram ads and premium “advertorial” content marketing sections in the newspaper for home builders. The Houston Chronicle, The San Francisco Chronicle, Albany Times Union were already successful with print – but now with the latest digital tools the revenue is growing. New partners are jumping on the bandwagon of real estate revenue.