Families may not understand the value of Facebook Obituaries (AdPortal Targeted Obituaries) included with the online and print obituary package - until after it runs. Traditional Facebook posts only reach an average 10% to 40% of friends*. The addition of Targeted Obituaries extends a focused reach to people the family may not know but their loved one may have [...]
Every year state legislatures around the country initiate bills to remove the requirements for public notices to be published in print in favor of online only. Don’t wait for a bill to pass. Here are 10 pro-active things publishers and media organizations can do right now to protect their public notice franchises. Make sure your public notices are online [...]
Military Times announced a partnership with iPublish Media Solutions to offer a small-to-medium business guide free of charge to veterans and military families. The purpose of this site is to encourage military families and other patriotic Americans to shop at these veteran-owned businesses; also known as Veteran Service Organizations (VSO). According to Mort Greenberg, SVP of Sales for Sightline Media, [...]
News Publishing Business Summit - All Things Audience & Advertising September 16-17, 2021 St. Louis, Missouri We are excited to support our industry by sponsoring Media Alliance 360/E&P 2021 News Publishing Business Summit. We are especially excited about the General Session - The Future of Public Notices. on September 16 at 2:15 pm. Public Notices are vital to both transparency [...]
The start of the fall brings back in-person conferences and iPublish Media Solutions is looking forward to attending several top digital and newspaper conferences across the country. Between networking with old friends, meeting new friends, picking up top tips from keynote speakers, and sharing ways AdPortal can support revenue goals and reduce operation expense, we are ready to discover [...]
Most families appreciate having the extra distribution of their obituary on Facebook, especially as it alleviates the need to find and inform long lost friends, colleagues, and others from various stages of a loved ones life. For adult children, many of these friendships occurred before they were even born. However, families are also price sensitive, and having to make [...]
Westborough, VA, August 2, 2021 – The first French-English DIY ad portal created by iPublish Media Solutions in partnership with Sud Ouest Publicité, a group of five French newspapers, has launched with a unique marketing campaign. The custom DIY platform, white-labeled as Sopenads, allows businesses to design, buy and target multi-media ad packages online without a sales rep. “We [...]
Westborough, MA., June 9, 2021 – In less than six months, McClatchy Newspapers converted nearly 40% of public notices to a DIY automated process powered by iPublish Media Solutions. After launching iPublish Media‘s AdPortal Public Notices, all print notices are now being created and purchased using AdPortal’s self-service workflow. The portal has automated pricing, designing and placing the public [...]
Arlington, VA., March 24, 2021 – Military Times has launched a new self-service obituary platform to provide families of veterans with a free way to easily tell the story of their loved ones and their years of service. In partnership with iPublish Media Solutions and Legacy.com, the new Military Times obituary platform will offer a free, permanent online obituary of [...]
Some media customers are surprised to learn that the AdPortal vertical that is the top revenue producer right after Obituaries, is Real Estate. They still think of real estate as a declining classifieds category with the large remaining buys coming from new home builders. But other local media have turned that story on its head. By implementing AdPortal Real [...]
