About James Allen

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So far James Allen has created 135 blog entries.
25 Mar 2021

iPublish Media Solutions Launches Integration With Vision Data

By |2021-03-25T08:55:22-04:00March 25th, 2021|Company, New Customers, Press Release|

Shaw Media Brought Two Vendors Together For Strategic Edge Westborough, MA (March 15, 2021) — iPublish Media has officially launched their first partnership with Vision Data installing AdPortal at the Shaw Media Group Newspapers with obituaries live and local retail coming soon. “Over the last 13 years, iPublish has successfully integrated with many newspaper front ends, empowering over 700 [...]

15 Mar 2021

Why AdPortal Real Estate Is A Game-Changer

By |2021-11-11T12:35:31-05:00March 15th, 2021|AdPortal, Real Estate|

Some media customers are surprised to learn that the AdPortal vertical that is the top revenue producer right after Obituaries, is Real Estate. They still think of real estate as a declining classifieds category with the large remaining buys coming from new home builders. But other local media have turned that story on its head. By implementing AdPortal Real [...]

3 Mar 2021

Reforest America with Memorial Trees

By |2021-03-03T10:52:06-05:00March 3rd, 2021|AdPortal, Obituary|

Yes, newspapers can help reforest the country. The latest initiative from iPublish Media Solutions helps newspapers "Reforest America" with every obituary sold. Each time an obituary is placed, participating newspapers include a tree planted in a forest in need. A Memorial Certificate from The Arbor Day Foundation and the newspaper is created for the purchaser of the obituary. Families take [...]

20 Jan 2021

2020 Customers Launches Year End

By |2021-01-21T15:51:03-05:00January 20th, 2021|AdPortal, New Customers|

2020 was an unprecedented year filled with challenges, uncertainty, and hardships. At the same time it offered flexibility, patience, and perseverance as people and companies came together to make it through the year. As fate would have it self-service, work-from-home, cloud-based ad systems took on a new importance. We have worked side-by-side with our partners to develop solutions and [...]

19 Nov 2020

Find Out How Partnerships Make The Platform Recap

By |2020-11-24T10:59:19-05:00November 19th, 2020|AdPortal, Company, Digital, Facebook Ads, Print, Programmatic, Webinar|

What happens when newspaper leaders join with technology leaders to ensure technology solutions meet their business requirements? Partnerships Make the Platform: Software + Strategy = Success Since iPublish Media's inception, we have listened to our partners and have consistently improved AdPortal to meet our customers’ needs. We accomplished this by creating an agile culture and flat organization which exists [...]

5 Nov 2020

Find Out How Partnerships Make The Platform – Webinar 11/17 3p.m. EST

By |2020-11-10T08:00:01-05:00November 5th, 2020|AdPortal, Digital, Facebook Ads, Print, Programmatic, Real Estate|

What happens when newspaper leaders join with technology leaders to ensure technology solutions meet their business requirements? Partnerships Make the Platform: Software + Strategy = Success Tuesday, Nov. 17 at 3 p.m. ET / 12 p.m. PT Save Your Spot > Join us for this free webinar featuring: Edward Woods, Vice-President and Chief Revenue Officer, MediaNews Group Sally Steed, [...]

26 Oct 2020

2020 Customers Launches Part 2

By |2020-10-27T14:44:51-04:00October 26th, 2020|AdPortal, New Customers|

We are excited to welcome our newest partners, as we help them grow revenue and ease operations. Our new partner portals join over 570+ active AdPortals publishers around the world, who integrate AdPortals with their front-end system, credit card merchants, and pagination systems, delivering ads for print, digital, and social platforms. We are pleased to work with their teams [...]

7 Oct 2020

Take Back the Real Estate Vertical

By |2020-10-08T09:19:19-04:00October 7th, 2020|AdPortal, Digital, Facebook Ads, Print, Programmatic, Real Estate|

In 2016, the Bay Area News Group saw real estate revenue plummet with national digital players gobbling up the revenue, so they took action! In partnership with iPublish Media Solutions, they built LeadHax, a “digital first” real estate brand with one key advantage over the national digital players—local knowledge and nuanced audience targeting expertise. The results? Booked appointments increased, [...]

7 Oct 2020

It’s Hard To Define, But You Know It When You See It

By |2020-10-07T12:27:15-04:00October 7th, 2020|AdPortal, Conferences, Digital, Facebook Ads, Obituary, Webinar|

A recent Local Marketing Trends Podcast with Corey Elliot and Gordon Borrell discusses the results of recent Borrell Associates “Content Marketing & Branded Content” survey conducted on behalf of the Local Media Consortium. The survey results give hope to local media that Fall, and holidays advertising will be better than Spring & Summer in 2020. Gordon & Corey discuss “what [...]

25 Aug 2020

FAQ: 10 Questions About Targeted Facebook Ads Answered

By |2020-08-31T17:09:15-04:00August 25th, 2020|AdPortal, Conferences, Digital, Facebook Ads, Obituary, Webinar|

We gathered your questions about implementing Targeted Obituaries from the presentation with the Chicago Sun-Times and Utah Media Group (Salt Lake Tribune) at the 2020 Local Media Association Digital Summit. Here are the most common questions asked: How does the Facebook targeting compete, complement or make redundant Legacy.com’s new local newspaper-branded Facebook page for obituaries? The targeted [...]

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