26 Jul 2022

Enhancement Added to AdPortal Obituaries – Memoriams

By |2022-07-26T15:40:07-04:00July 26th, 2022|AdPortal, Facebook Ads, Obituary, Tributes|

“Click-to-add a city” for obituaries launches for all partners on September 1, 2022 A new enhancement will be added to AdPortal Obituaries so media partners can provide even better service to funeral homes. Population trends tell us that more and more families want their obituary to reach people in more than one location – it’s the reason newspapers already [...]

22 Jun 2022

“He Never Married” ~ How Obituaries Have Evolved

By |2022-06-22T14:19:29-04:00June 22nd, 2022|AdPortal, Facebook Ads, Obituary, Tributes|

As we celebrate Pride month, the iPublish Media Solutions team turned our thoughts to supporting the LGBTQ community and the equalities achieved regarding obituaries. People of all sexual orientations, gender identities and relationship preferences are now able to be authentically memorialized by their loved ones in obituaries. This was not always the case. For generations, people who wrote obituaries [...]

21 Jan 2020

Local Media Objectives for 2020

By |2020-01-21T14:29:41-05:00January 21st, 2020|AdPortal, Facebook Ads, Obituary, Real Estate, SMB, Tributes|

Three Must-Have Objectives for Local Media in 2020 We’ve come a long way. In 2020, local media companies increasingly understand the rules of the game—invest in editorial and revenue growth, and automate everything else possible in the back end to reduce costs. Companies that forget one of the three legs of a stool get stuck in a binary trap—cut [...]

23 Sep 2019

Three Affordable (And Surprising) Ways iPublish Can Help Newspapers Achieve Success in 2020!

By |2019-09-23T15:13:12-04:00September 23rd, 2019|AdPortal, Obituary, SMB, Tributes|

Reach Your 2020 Goals For many, Fall brings more than autumn leaves. It brings budgeting and forecasting. What are your goals for 2020? Is it something like increase revenue, decrease cost of sale, give your sales force more time to sell, or provide better prospecting tools? And do you need to do all that without spending a fortune? If [...]

10 Sep 2019

Gatehouse Media Exceeds $1 Million in New Annual Revenue from Obituary Special Sections

By |2019-09-10T11:13:08-04:00September 10th, 2019|Company, Obituary, Press Release, Tributes|

Westborough, MA, September 9, 2019 - Gatehouse Media confirmed that they added more than $1 million in new revenue in 2018 publishing obituary special sections using iPublish Media’s Adportal Tributes software. Gatehouse wanted to monetize the obituary franchise with a print publication that would bring value to both the communities they serve, and their funeral home partners. They could not [...]

11 Jun 2019

How to Assess & Grow the Revenue Potential for Obituaries in Your Market

By |2019-06-12T13:57:48-04:00June 11th, 2019|Obituary, Tributes|

Newspapers realize the enormous value of their obituaries franchise starting with the money at stake — almost $1 billion in revenues, with more to be had. So how do you determine the size of the opportunity in your market? With over 600,000 paid obituaries processed in 2018, iPublish Media Solutions reveals how to benchmark potential in your market, and [...]

8 May 2019

How Much Could Your Newspaper Make From Tributes in a Year?

By |2019-05-09T11:16:25-04:00May 8th, 2019|AdPortal, Obituary, Print, Tributes|

Try the revenue calculator to see! Tributes—a special obituary section reverse-published and sorted from recently printed obituaries—is now available to all media companies who publish obituaries; whether they use iPublish Media's AdPortal Obituaries, Legacy.com, or even their own CMS. This means that any newspaper of record for death notices in the country could be earning more money with a [...]

23 Jan 2019

Serve Your Community And Your Bottom Line With These Obituary Tips

By |2019-01-23T11:59:35-05:00January 23rd, 2019|AdPortal, Obituary, Print, Tributes|

Obituaries play a vital role at newspapers and in the communities we serve. This is one area where technology can improve on the previous ways of gathering information for obituaries. Today’s custom obituary software that takes self-serve entries, automates pagination and provides other options is both a cost-saver and revenue producer for newspapers; but more importantly, the right software [...]

25 Feb 2018

iPublish Media Launches AdPortal Tributes

By |2018-05-08T15:44:37-04:00February 25th, 2018|Obituary, Press Release, Tributes|

Creates Ready to Print Special Sections Drives New Revenue While Enabling a Community Service Westborough, MA, February 26, 2018 - iPublish Media has officially released a new solution, AdPortal Tributes. Based on the AdPortal Platform, it is available to both existing AdPortal Obits customers and non-customers to create special print sections for obituaries. The initial test with Gatehouse Media—who [...]

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