Can call centers improve both customer experience and ROI? Today the answer is yes. New technology makes it possible to do both, even from often over-tasked inside reps calling on customers of local media companies. These back-end operations have already undergone massive changes in the past decade, especially at newspapers as classifieds declined, online circulation went paid, and budgets [...]
The 2019 Conference season is upon us. iPublish Media is looking forward to attending several top digital and newspapers conferences the first part of this year. Between networking with old friends, meeting new friends, picking up top tips from keynote speakers, and sharing ways AdPortal can bring in revenue and ease pain points, we are ready to discover and educate. [...]
Obituaries play a vital role at newspapers and in the communities we serve. This is one area where technology can improve on the previous ways of gathering information for obituaries. Today’s custom obituary software that takes self-serve entries, automates pagination and provides other options is both a cost-saver and revenue producer for newspapers; but more importantly, the right software [...]
Designing and proofing ads, making all the changes and going through the approval process is a time-consuming and often frustrating task. Challenge of Ad Production So what is the real cost? We surveyed several newspapers, and on average, building an ad from scratch takes anywhere from 1 hour at the low side to 2.35 hours, including proofs and changes. [...]
Hooray, we are coming upon the holiday season. We look forward to spending time with family, eating special meals, maybe even taking a wonderful vacation. It can also be a stressful time - the office may be short-staffed, or distracted by the left-over pumpkin pie, and the next couple months of holidays probably have early ad submission deadlines. There is [...]
Close that Sale with Unlimited Low-Cost Spec Ads Included in Every Proposal, Every Time! Sales managers have argued for years that taking spec ads to clients in the field results in more second appointments and additional closings. Some even set “spec ad goals” for reps. It’s a hot topic for every type of agency faced with pitching new business. [...]
Revenue Now, Not Later is the theme of Local Media Consortium Fall 2018 meetings this week in Dallas. The team at iPublish Media Solutions will help you make Revenue Now, Not Later a reality for local publishers. Catch Malcolm McGrory and James Allen in Dallas this week to learn about 3 proven ways to grow revenue and reduce operating costs [...]
Deploy Self-Serve Promotional Ads for Real Estate Agents In anticipation of the Local Media Consortium Fall Meeting, iPublish Media Solutions’ event theme will be, Revenue Now, Not Later. One of the most lucrative verticals for self-serve advertising is not property listings, as one would expect—it is Real Estate Agent Self-Promotional Ads. Many local publishers still think of real estate [...]
iPublish Media announced today that it has reached an agreement with 3rd Wave Limited to represent sales of its platforms to media companies throughout Europe. “Expanding to the European markets was one of my goals in joining iPublish Media,” said Malcolm McGrory, SVP Sales, iPublish Media. “3rd Wave CEO, David Montgomery, brings a new level of experience to our [...]
What the Changing Age of Business Ownership Means for Advertising SalesAs the ownership and leadership of businesses shifts to a new generation, what these new owners and leaders want from media companies is rapidly changing.10,000 Americans turn 65 every day, allowing millennials to move up into ownership and management roles.This could be great news for local media companies who are [...]
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