A recent Local Marketing Trends Podcast with Corey Elliot and Gordon Borrell discusses the results of recent Borrell Associates “Content Marketing & Branded Content” survey conducted on behalf of the Local Media Consortium. The survey results give hope to local media that Fall, and holidays advertising will be better than Spring & Summer in 2020. Gordon & Corey discuss “what [...]
We gathered your questions about implementing Targeted Obituaries from the presentation with the Chicago Sun-Times and Utah Media Group (Salt Lake Tribune) at the 2020 Local Media Association Digital Summit. Here are the most common questions asked: How does the Facebook targeting compete, complement or make redundant Legacy.com’s new local newspaper-branded Facebook page for obituaries? The targeted [...]
Spotlight on James Allen, Senior Sales Engineer If you’ve met James Allen, the low-key senior sales engineer at iPublish Media, you probably have no idea about his background. James is both a veteran who jumped out of airplanes and a Dad who most recently converted an attic space into an air conditioned play-room for his ten-year old son. James’ [...]
With over 13 years in the self-service advertising business and over 600 AdPortals launched for newspapers, broadcasters, and real estate brokerages, the team at iPublish Media Solutions has observed different success rates at similar circulation newspapers using the exact same software. Success takes many forms: ROI, self-service adoption rate, upsells to clients discovered through self-service, lower cost of sales, [...]
There is at least one piece of good news for newspapers struggling through the shutdowns: Announcements may be making a comeback as a revenue category for newspapers. Graduation announcements are leading the way. This year students have been left out of proms and parties due to safety concerns and parents desperate to celebrate their kids’ accomplishments have been posting [...]
Self-serve advertising for SMBs is catching on fire with local media companies who understand its best use: As an efficient way to attract new customers. “This is the most misunderstood aspect of the DIY platforms,” according to Brian Gorman, co-founder of iPublish Media Solutions. The Value of Self-Service Traditionally, media companies who added a self-serve platform thought of it [...]
Facebook and Amazon have proven that automating the sale from marketing through e-commerce and distribution makes placing an order easier and more affordable. But aside from classifieds, available front-end advertising platforms for publishers often do not support an end-to-end solution. “A lot of software companies will support e-commerce, but they don’t build the ads. Or they have a front [...]
Traditional Facebook Posts Only Reach a Fraction of Friends Families have been using Facebook to notify friends, relatives, and others about the death of a loved one for years. The biggest challenge, according to Facebook, is users who rely on a traditional Facebook “post” generally reach only 10% to 40% percent of their friends on the platform. Globally recognized [...]
Three Must-Have Objectives for Local Media in 2020 We’ve come a long way. In 2020, local media companies increasingly understand the rules of the game—invest in editorial and revenue growth, and automate everything else possible in the back end to reduce costs. Companies that forget one of the three legs of a stool get stuck in a binary trap—cut [...]
Our newspaper partner customers have great ideas that over the years have turned to enhancements to the iPublish Media Solutions AdPortal Self-Service advertising platform. These benefits extend to our other partners, helping the overall industry. We want to take a moment to say thank you and acknowledge the contributions to the newspaper industry from our partners—sharing ideas to improve [...]
