The Formula For Self-Service Success = Plan + Execution. Just Ask “The Day”
With over 13 years in the self-service advertising business and over 600 AdPortals launched for newspapers, broadcasters, and real estate brokerages, the team at iPublish Media Solutions has observed different success rates at similar circulation newspapers using the exact same software. Success takes many forms: ROI, self-service adoption rate, upsells to clients discovered through self-service, lower cost of sales, [...]