After losing the requirement to publish public notices in Florida last year, Richard Karpel, Executive Director of the Public Notice Resource Center (PNRC), is telling newspapers to improve how they display public notices on their websites. In spite of research that shows that 66% of U.S. citizens surveyed believe public notices should be published in newspapers, and 55% rely [...]
Over the past decade, newspapers have asked for all kinds of new features in their self-serve AdPortal®, and we answered by continuously iterating our advertising platform to meet these priorities. Here are a few of your top concerns that are now standard features in iPublish AdPortal®: Leverage the call center Not only do customers now place DIY orders for [...]
A funny thing happened over the past few years as regional and national media organizations consolidated - call center representatives absorbed an increasing number of transactions and more responsibility. Today, these call-center teams are smaller than ever before and responsible for customer support, inbound order-taking, and outbound sales for a growing number of products, platforms, and packages. Additionally, these teams [...]
Every year state legislatures around the country initiate bills to remove the requirements for public notices to be published in print in favor of online only. Don’t wait for a bill to pass. Here are 10 pro-active things publishers and media organizations can do right now to protect their public notice franchises. Make sure your public notices are online [...]
News Publishing Business Summit - All Things Audience & Advertising September 16-17, 2021 St. Louis, Missouri We are excited to support our industry by sponsoring Media Alliance 360/E&P 2021 News Publishing Business Summit. We are especially excited about the General Session - The Future of Public Notices. on September 16 at 2:15 pm. Public Notices are vital to both transparency [...]
Westborough, MA., June 9, 2021 – In less than six months, McClatchy Newspapers converted nearly 40% of public notices to a DIY automated process powered by iPublish Media Solutions. After launching iPublish Media‘s AdPortal Public Notices, all print notices are now being created and purchased using AdPortal’s self-service workflow. The portal has automated pricing, designing and placing the public [...]
Reaching Friends and Family How do you put a price on love, on connection and on memories? Families placing obituaries, planning funerals, making arrangements have so much to think about. When it comes to sharing the news - newspapers, calls, emails, social media (they may have access to the Facebook account of the deceased) - those methods do not [...]
iPublish Media Solutions and Legacy.com are hosting a roundtable discussion on new Obituary strategies at LMA's Digital Summit Week. Friday, August 14th at 1:30pm Leveraging Social Audiences to Create a Better Obituary REGISTER TODAY When was the last time you received a message from your customer like this? Find out how The Chicago Sun-Times and The Salt Lake [...]
A recent round of news reports have underscored how critical paid public notices are for many newspapers simply trying to stay afloat. The recent articles in Editor & Publisher, LocalMediaInsider and Poynter Institute also convey how the franchise is under increasing attacks from some state legislatures around the country. While most of these battles are over for 2020, the [...]
If you don’t work for a newspaper, you probably don’t know who is one of the most difficult people to replace when they are away from the office. Hint: it is not the publisher or the top sales rep, but the person who oversees public notice ads. Public Notice Challenges Typically part of the classifieds department, the people in [...]
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