26 Mar 2019

Borrell Speakers to Media Executives: Automate & Bundle!

By |2019-03-27T12:19:54-04:00March 26th, 2019|AdPortal, Conferences, Digital, Facebook Ads, Obituary, Print, Real Estate, Recruitment, SMB|

Two key recommendations for local media stood out at the 2019 Borrell & Associates Local Online Advertising Conference (LOAC): 1. Automate the buying process 2. Bundle different ad types in the sale Automate Advertising Buys The most persuasive advocate of automating the advertising buy was Philip Rather, head of local at Facebook. “By 2020, 85% of customer interactions will be [...]

19 Mar 2019

On Second Thought: What to Remember from 2019 Mega-Conference

By |2019-03-20T09:27:39-04:00March 19th, 2019|AdPortal, Conferences, Digital, Facebook Ads, Obituary, Print, Real Estate, Recruitment, SMB|

A couple of weeks have gone by since the 2019 Mega-Conference, giving us time to digest the key messages for this year from a jam-packed three days of listening to speakers and customers. This year, iPublish Media Solutions was pleased to see the new focus on how technology powers online sales, not just outside sales teams. With so many [...]

18 Sep 2018

Find Us at LMA Media Transformation 2018

By |2018-09-20T11:32:43-04:00September 18th, 2018|AdPortal, Company, Conferences, Print, Real Estate, Recruitment, SMB|

“Sustainable business models, innovation and media transformation.”We are so excited to join our friends and colleagues at the Local Media Association Media Transformation 2018 conference in Kansas City Sept 25-27. The theme of the conference is one we take seriously: “Focus on sustainable business models, innovation and media transformation.”Sustainable business models: if iPublish had a mantra, it would be “self-service [...]