In 1998, a little office opened in Chicago with one goal: to bring print obituaries online. Twenty-five years, several tech bubbles, and one pandemic later, Legacy.com has grown from twelve employees and a ping–pong table into a coast-to-coast team that provides digital end-of-life services to millions worldwide. As the leader in Obituary services over the last 20 years, [...]
Legacy.com joined the Arbor Day Foundation and Chicago-nonprofit Openlands to celebrate reaching 5 million tree plantings as part of the Memorial Tree program. Launched in 2019 in partnership with the Arbor Day Foundation, memorial trees purchased via a Legacy-partner newspaper obituary have improved the quality of life of communities across the globe. “Trees clean our air, cool our cities [...]
iPublish presented the AdPortal Public Notices platform at Florida Press Association’s conference this month to rave reviews. James Allen told attendees that the platform automates, rather than outsources, their public notices franchise. A key concern of Florida publishers is ensuring they will own these customer relationships in the future. When a newspaper outsources customer relationships to another company that [...]
After losing the requirement to publish public notices in Florida last year, Richard Karpel, Executive Director of the Public Notice Resource Center (PNRC), is telling newspapers to improve how they display public notices on their websites. In spite of research that shows that 66% of U.S. citizens surveyed believe public notices should be published in newspapers, and 55% rely [...]
While death rates are surging — 50% more people will die of old age (National Center for Health Statistics) over the next 30 years — traditional print obituary placements by funeral homes have been in decline. In fact, experts predict these declines to reach 20% by the end of 2023. The reason is simple: most newspaper orders are placed by [...]
Over the past decade, newspapers have asked for all kinds of new features in their self-serve AdPortal®, and we answered by continuously iterating our advertising platform to meet these priorities. Here are a few of your top concerns that are now standard features in iPublish AdPortal®: Leverage the call center Not only do customers now place DIY orders for [...]
A funny thing happened over the past few years as regional and national media organizations consolidated - call center representatives absorbed an increasing number of transactions and more responsibility. Today, these call-center teams are smaller than ever before and responsible for customer support, inbound order-taking, and outbound sales for a growing number of products, platforms, and packages. Additionally, these teams [...]
“Click-to-add a city” for obituaries launches for all partners on September 1, 2022 A new enhancement will be added to AdPortal Obituaries so media partners can provide even better service to funeral homes. Population trends tell us that more and more families want their obituary to reach people in more than one location – it’s the reason newspapers already [...]
As we celebrate Pride month, the iPublish Media Solutions team turned our thoughts to supporting the LGBTQ community and the equalities achieved regarding obituaries. People of all sexual orientations, gender identities and relationship preferences are now able to be authentically memorialized by their loved ones in obituaries. This was not always the case. For generations, people who wrote obituaries [...]
Families may not understand the value of Facebook Obituaries (AdPortal Targeted Obituaries) included with the online and print obituary package - until after it runs. Traditional Facebook posts only reach an average 10% to 40% of friends*. The addition of Targeted Obituaries extends a focused reach to people the family may not know but their loved one may have [...]
